Y Optima

Real Time Audience Buying Platform

[Y Optima @YOptima]

#OOH, the world's oldest advertising format is now #Programmatic. Innovative campaigns on OOH include showing commuters live directions and ETA to the brand's store based on live traffic conditions. Read more about lessons OOH needs to learn from display https://t.co/IEl33kSNFF

[Y Optima @YOptima]

Media Agency partners like @YOptima who manage Programmatic marketing for brands bring a lot of value to the table, including:
Talent, Knowledge & Data and Technology
#Programmatic #mediabuying #branding

Read more in this article: https://t.co/S6Y6fbHXwj

[Y Optima @YOptima]

We are hiring:

1) Campaign Analyst: 0-2 yrs Bachelors/Masters in a quantitative discipline
2) Digital Marketing Interns: Freshers in technical education ideally in last semester/term with great quant skills.

Location: Bangalore.
Contact: [email protected]

Apply now!

[Y Optima @YOptima]

Here are a few #Programmatic misconceptions debunked - Programmatic is no longer a cheap way of buying remnant inventory. Neither is it only restricted to branding- At YOptima, we follow a Full Funnel Programmatic Marketing model.
https://t.co/dE0sjsF0cr

[Y Optima @YOptima]

#Programmatic advertising is a disruptive technology which is rightfully subject to tests and controls - These restrictions, although slow down Programmatic in the short term, ensure long term viability. @YOptima makes the Programmatic experience seamless https://t.co/BofgLFW5EF

[Y Optima @YOptima]

#FakeNews is not the only type of content brands should worry about in relation to #BrandSafety. #Programmatic buyers should use whitelisted publishers & seek regular feedback from the brand to prioritize and ensure Brand Safety.
https://t.co/SkEi09Ei35

[Y Optima @YOptima]

@IABEurope That's a really large number of companies - Considering there are interesting innovations in #AI, would be great to see some groundbreaking changes making humans work at a higher level of contribution. @YOptima is also in the process of building AI driven solutions in #AdTech.

[Y Optima @YOptima]

#FTVAds

[SpotX (now part of Magnite) @SpotX]

'The future of TV advertising...is about delivering outcomes' concludes Jamie West from @SkyAdSmart #ftvads

[Y Optima @YOptima]

@SpotX @SkyAdSmart Love the image you've used :)

[Y Optima @YOptima]

#Programmatic TV will work best for brands that make sense of data & not necessarily for the biggest spenders. Programmatic has been a great leveler since big spending brands dominated Ad space. @YOptima makes Programmatic buying easy for brands/ agencies https://t.co/F24y7aUjr5

[Y Optima @YOptima]

Proud to be recognized among the Top 50 Fastest Growing Technology Companies in India, by @DeloitteIndia last week!

The evening only got better when YOptima was declared the winner of the 'MIDAS & Deloitte Tech Fast 50 Competition'!

#Programmatic #TechFast50IN

[Y Optima @YOptima]

Interestingly, Tinder has now taken the dive to offer #Programmatic ads on its dating app. This marks Match Group's foray into programmatic departing from direct ad sales. Other apps are likely to follow in Tinder's footsteps. https://t.co/xTJgTIVkQi

[Y Optima @YOptima]

@ghanshyamn @DeloitteIndia @ARCONRiskCtrl @Serosoft_Tech @EvoluteGroup @videonetics @A04578684 Congrats to all winners from @YOptima !

[Y Optima @YOptima]

@videonetics @DeloitteIndia Congratulations!

[Y Optima @YOptima]

#Programmatic Marketing is an art & science. We employ #AudienceTargeting, #CampaignOptimization, #CrossdeviceTargeting and #PredictiveAnalytics to achieve optimal outcomes. This D&B report suggests that agencies employ more such levers vs brand teams.

https://t.co/wJo810oJP8

[Y Optima @YOptima]

A step in the right direction to accelerate and consolidate best practices and measures to protect buyers from issues at different stages of the Programmatic value chain.

#Programmatic #Adexchanges #Marketplace

https://t.co/8Ew2Hl9JqK

[Y Optima @YOptima]

Taking #Programmatic in-house is not for the faint-hearted. Although advantages exist, the drawbacks far outweigh the benefits: Technology stack, Stakeholders, Costs etc. add up pretty quickly. This article by @Digiday explains https://t.co/zbctgHAJup

[Y Optima @YOptima]

@agency_reporter Thanks for listing one of our JDs. How can we get in touch with you?

[Y Optima @YOptima]

#Programmatic advertising of #Outdoor is at the brink of growing big along with audio and out of home. All these media will benefit greatly by programmatically selling of inventory to increase usage and monetization. https://t.co/QFtinqQjiI

[Y Optima @YOptima]

#Brandsafety, #Viewability and #Fraud are three challenges which need to be tackled for every #Programmatic campaign. The solution lies in using the right technology & combined with relevant context & experience of dealing with similar challenges. https://t.co/K32twOBVKz