Yanting He

Quant Marketing Ph.D. Student at @ImperialBiz

[Yanting He @YantingHe_]

🤔Ever caught yourself frequently second-guessing whether an influencer recommendation is authentic or just paid promos? You are not alone. Our working paper, analyzing over 100M posts, found that paid partnerships are rarely disclosed, even with tightening regulations in place.

[Stephan Seiler @SeilerStephan]

🚨 New Working Paper! 🚨 👇👇👇👇

"How Much Influencer Marketing is Undisclosed? Evidence from Twitter" with @ershov_daniel & @YantingHe_

https://t.co/09N8oVpSPt

We quantify undisclosed sponsored posts, track their evolution over time, and analyze the correlates of disclosure.

[Stephan Seiler @SeilerStephan]

I am looking forward to presenting at Helsinki GSE! Thanks so much for inviting me.

I will be presenting new work on influencer marketing with @YantingHe_ and @ershov_daniel. Working paper will be up very soon!

[Yanting He @YantingHe_]

@nccyang Have you tried their waffle-cut fries 🍟 paired with Chick-fil-A sauce? I think it's a perfect match😋. And I've noticed a big taste difference between the regular and deluxe sandwiches. The spicy chicken deluxe is always my go-to.

[Daniel Ershov @ershov_daniel]

Marketing & Analytics at @UCLSoM is hiring again this year! Come join our fantastic quant group for an awesome research environment, low teaching loads, panoramic views over LDN from Canary Wharf and great vibes! Apply here: https://t.co/7dOJFKOruM

[Stephan Seiler @SeilerStephan]

QME goes Europe(-ish?)! 🇬🇧🇪🇺 🥳

We are excited to hold the 2023 QME conference at @ImperialBiz. See you all in September!!

[Yanting He @YantingHe_]

On @bbcworldservice, I had the pleasure of speaking with @BBCFenwick and @WynesSeth about my fantastic experience on the @coldplay 𝐠𝐫𝐞𝐞𝐧 🌳tour. 🎧-18:13 https://t.co/r3EEo59S26

[Sam Fenwick @BBCFenwick]

How green 🌳can a 🌎 tour be ? ⁦@coldplay⁩ say there’s is a sustainable as possible. I spoke to ⁦@WynesSeth⁩ and ⁦@YantingHe_⁩ about this for ⁦@bbcworldservice⁩ https://t.co/6Xc3av6x7h

[Yanting He @YantingHe_]

Amazing moments from last night! 🤩♥️ @coldplay Thanks for the great show and leading the way in sustainable touring!! 🪩🌳https://t.co/ZzK5QcbPgl #ColdplayWembley @wembleystadium