We are a global sports, sponsorship and entertainment research company and an integrated division of @YouGov, one of the world's largest research firms.
[New Product Launch] YouGov Global Profiles, 1,000+ questions in 43 markets, we offer the world's largest globally consistent audience dataset.
https://t.co/FSrlc6kRnE
#marketresearch#YouGovGlobalProfiles
Our new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis across 16 international markets of the sports fan of today, their profile and behaviors.
Download here ๐
https://t.co/mbAJo3xiXs
As the conclusion to March Madness approaches, we've asked American gamblers which events think give them the best chances of winning:
SuperBowl - 35%
NFL Playoffs - 13%
Daytona 500 - 5%
https://t.co/VRUzEAxOF8
How popular are the @DetroitRedWings around the world? % of NHL fans in the following countries who support them:
๐จ๐ฟ 15%
๐ฟ๐ฆ 12%
๐ป๐ณ 11%
๐ต๐ฑ 10%
๐น๐ท 10%
๐ฎ๐ฉ 10%
๐ธ๐ช 9%
๐บ๐ธ 9%
๐น๐ญ 9%
๐ฆ๐น 9%
๐ช๐ฌ 9%
๐ต๐ญ 9%
๐ธ๐ฆ 8%
https://t.co/TWP8eaPiSQ
Which motorsport drivers gained the most fans among Britons in 2021? % that said the following was their favourite driver...
George Russell: 31% (+18)
Lando Norris: 35% (+12)
Sergio Perez: 9% (+6)
Changes from Dec 2020
https://t.co/Iui4WT70Ws
A year-end review of YouGov Sport data shows that the @Buccaneers nearly doubled their fan base this year, captivating league fans who didn't previously support a team.
https://t.co/qND079R8gY
These are the most-followed Winter Olympic sports in the UK, by men and women.
Figure skating is most popular with women (36%), while bobsleigh is most popular with men (32%).
https://t.co/VXXJZB30zy
These are the most-followed Winter Olympic sports in the US, by men and women.
Figure skating is most popular with women (53%), while ski jumping is most popular with men (35%).
https://t.co/VXXJZB30zy
Over the past several years, @intel has struck several partnerships in the world of sport and YouGov brand data shows the results of these marketing initiatives.
Take a look at Intel's Ad Awareness and Consideration scores among the sports it sponsors ๐
https://t.co/z4Er4ANftM
To what extent do sports betting boost engagement among fans of various sports?
Fans of horse racing are most likely to experience heightened engagement with sports betting (42%).
https://t.co/RcDOTYqEiW
With the release of #Horizon5, we looked at the main characteristics of those who play racing games in Britain.
27% of racing game players say they watch or read about motorsports on a regular basis, compared to only 15% of all gamers.
Full Profile Peek: https://t.co/3pNWR5gW06
Boxing Day football fixtures: Who will tune in?
22% of British adults say they're likely to watch football on Boxing Day this year.
https://t.co/AhrAdHhiSC
The most-followed sports team among US teen males is actually an esports team: FaZe Clan
1. @FaZeClan (22% support)
2. @Lakers (19%)
3. @warriors (17%)
https://t.co/CQjWytGtbC
This week's @YouGovSport Stat of the Week sought to find out the top reasons why British sports fans use sports streaming services๐บ
https://t.co/TBsI97U1CW
The New York Yankees is one of the most powerful brands in North America. When it comes to fandom outside of North America, the @Yankees appear in the top three most popular teams in 19 out of 28 markets.
Read more: https://t.co/pc9vFGuBc3
Nearly a third of Britain's motorsports fans consider themselves environmentalists.
Download the free Profile Peek for insights covering demographics, attitudes to advertising, and more: https://t.co/qkmECqnfmY
We explored fan interest in the #T20WorldCup in five key markets:
๐ฎ๐ณ 70% interested
๐ฟ๐ฆ 56%
๐ฆ๐ช 39%
๐ฆ๐บ 26%
๐ฌ๐ง 16%
https://t.co/WhZ3FP72yM #T20WorldCup2021