YouGov Sport

We are a global sports, sponsorship and entertainment research company and an integrated division of @YouGov, one of the world's largest research firms.

[YouGov Sport @YouGovSport]

[New Product Launch] YouGov Global Profiles, 1,000+ questions in 43 markets, we offer the world's largest globally consistent audience dataset.
https://t.co/FSrlc6kRnE

#marketresearch #YouGovGlobalProfiles

[YouGov Sport @YouGovSport]

Our new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis across 16 international markets of the sports fan of today, their profile and behaviors.

Download here 👇
https://t.co/mbAJo3xiXs

[YouGov Sport @YouGovSport]

As the conclusion to March Madness approaches, we've asked American gamblers which events think give them the best chances of winning:

SuperBowl - 35%
NFL Playoffs - 13%
Daytona 500 - 5%

https://t.co/VRUzEAxOF8

[YouGov Sport @YouGovSport]

How popular are the @DetroitRedWings around the world? % of NHL fans in the following countries who support them:

🇨🇿 15%
🇿🇦 12%
🇻🇳 11%
🇵🇱 10%
🇹🇷 10%
🇮🇩 10%
🇸🇪 9%
🇺🇸 9%
🇹🇭 9%
🇦🇹 9%
🇪🇬 9%
🇵🇭 9%
🇸🇦 8%

https://t.co/TWP8eaPiSQ

[YouGov Sport @YouGovSport]

Global study: which industries are deemed as appropriate for sports sponsorship?

Auto - 36% think is appropriate
Tech - 34%
Telco brands - 34%
Banking and insurance - 31%
Tourism - 31%
Pharma - 17%
Gambling - 12%
Crypto - 10%

https://t.co/eBzsfplEpO

[YouGov Sport @YouGovSport]

Which motorsport drivers gained the most fans among Britons in 2021? % that said the following was their favourite driver...

George Russell: 31% (+18)
Lando Norris: 35% (+12)
Sergio Perez: 9% (+6)

Changes from Dec 2020

https://t.co/Iui4WT70Ws

[YouGov Sport @YouGovSport]

A year-end review of YouGov Sport data shows that the @Buccaneers nearly doubled their fan base this year, captivating league fans who didn't previously support a team.

https://t.co/qND079R8gY

[YouGov Sport @YouGovSport]

These are the most-followed Winter Olympic sports in the UK, by men and women.

Figure skating is most popular with women (36%), while bobsleigh is most popular with men (32%).

https://t.co/VXXJZB30zy

[YouGov Sport @YouGovSport]

These are the most-followed Winter Olympic sports in the US, by men and women.

Figure skating is most popular with women (53%), while ski jumping is most popular with men (35%).

https://t.co/VXXJZB30zy

[YouGov Sport @YouGovSport]

Over the past several years, @intel has struck several partnerships in the world of sport and YouGov brand data shows the results of these marketing initiatives.

Take a look at Intel's Ad Awareness and Consideration scores among the sports it sponsors 👇
https://t.co/z4Er4ANftM

[YouGov Sport @YouGovSport]

To what extent do sports betting boost engagement among fans of various sports?

Fans of horse racing are most likely to experience heightened engagement with sports betting (42%).

https://t.co/RcDOTYqEiW

[YouGov Sport @YouGovSport]

With the release of #Horizon5, we looked at the main characteristics of those who play racing games in Britain.

27% of racing game players say they watch or read about motorsports on a regular basis, compared to only 15% of all gamers.

Full Profile Peek: https://t.co/3pNWR5gW06

[YouGov Sport @YouGovSport]

Boxing Day football fixtures: Who will tune in?

22% of British adults say they're likely to watch football on Boxing Day this year.

https://t.co/AhrAdHhiSC

[YouGov Sport @YouGovSport]

Take a look at European football's biggest Buzz movers for November 2021: https://t.co/fg1POTlzy9

[YouGov Sport @YouGovSport]

Take a look at European football's biggest Buzz movers for November 2021: https://t.co/fg1POTlzy9

[YouGov Sport @YouGovSport]

The most-followed sports team among US teen males is actually an esports team: FaZe Clan

1. @FaZeClan (22% support)
2. @Lakers (19%)
3. @warriors (17%)

https://t.co/CQjWytGtbC

[Sport Industry Group @SportIndustry]

This week's @YouGovSport Stat of the Week sought to find out the top reasons why British sports fans use sports streaming services📺
https://t.co/TBsI97U1CW

[YouGov Sport @YouGovSport]

The New York Yankees is one of the most powerful brands in North America. When it comes to fandom outside of North America, the @Yankees appear in the top three most popular teams in 19 out of 28 markets.

Read more: https://t.co/pc9vFGuBc3

[YouGov Sport @YouGovSport]

Nearly a third of Britain's motorsports fans consider themselves environmentalists.

Download the free Profile Peek for insights covering demographics, attitudes to advertising, and more: https://t.co/qkmECqnfmY

[YouGov Sport @YouGovSport]

Here is the age breakdown of interest in the #T20WorldCup in key markets:

https://t.co/WhZ3FP72yM #T20WorldCup2021

[YouGov Sport @YouGovSport]

We explored fan interest in the #T20WorldCup in five key markets:

🇮🇳 70% interested
🇿🇦 56%
🇦🇪 39%
🇦🇺 26%
🇬🇧 16%

https://t.co/WhZ3FP72yM #T20WorldCup2021