Bruce Cook

Sport, Sponsorship & Insight

[Bruce Cook @YouGov_Bruce]

While we must always acknowledge the age old 'correlation vs causation' debate on this one, it is hard to deny that this uplift is due in large part to sponsorship... though perhaps not all from @ChampionsLeague

[YouGov Sport @YouGovSport]

What does the @UEFA Champions League deliver for its sponsors? Quite a lot in the UK - https://t.co/sAPXGYGo5O

[Sport Industry Group @SportIndustry]

Each week, our partner @YouGovSport will bring us a Stat of the Week - a unique nugget of insight gleaned from their network around the world...

First up - this weekend's @ChampionsCup Final is creating the most buzz among which age group? 🏉👇

https://t.co/RD2YqSuMFP

[YouGov Sport @YouGovSport]

Our data shows that the Champions League - a property some want to replace - is Europe's most popular sports competition. https://t.co/DNlLxFJcHc

[YouGov Sport @YouGovSport]

Our new report - out today. The Many Faces of Sports Fans Across Europe. Practical, insight-led advice on how to tweak your European sports marketing plans to maximise your return. https://t.co/U8GTpBipSw

[Bruce Cook @YouGov_Bruce]

Does this say more positive about young @NFL fans as sophisticated content consumers... or about the NFL as content producers?

[YouGov Sport @YouGovSport]

Overall, listening to podcasts is not wildly popular among US NFL fans. But look at younger supporters and you won't find a fan group more engaged in the medium.
https://t.co/fqDfPkVwDA

[Bruce Cook @YouGov_Bruce]

Many ways to interpret - and devil is in the detail - but I wonder if diminished British competitors has meant fewer casual followers... and fewer negative opinions? #AvidFansKeepItPositive

[YouGov Sport @YouGovSport]

Looking like the profile for a mountain stage, Impression for the Tour de France in the UK has not suffered as a result of less British GC interest over the past couple of races.
https://t.co/yCIgZWYKIh

[YouGov Sport @YouGovSport]

As the US sports calendar gets crowded, we're identifying some effects in the amount Americans are chatting about major sports properties compared to previous years. Who's getting squeezed and who's not? (2 mins). https://t.co/zkmYsonHRC

[Bruce Cook @YouGov_Bruce]

Can you say #bubblicious!?

[YouGov Sport @YouGovSport]

Canadians were already pretty keen on the NHL. They think even more of it now that all the game are being played there. @NHL @PR_NHL https://t.co/ZIwds0q8Id

[YouGov Sport @YouGovSport]

US sports may be back in bubbles but our data shows that the NBA and MLB are doing pretty well away from home too. https://t.co/rM0WmJr64N #MLB
#NBATwitter

[Bruce Cook @YouGov_Bruce]

My view: fake crowds are a must, but I also want the option to turn it off and hear the true sounds of the game.

[YouGov Sport @YouGovSport]

Fake crowd noise doesn't divide audiences as much as you'd think. In fact, there's a surprising amount of unanimity about whether fans like it. https://t.co/MGJPwRQbpV

[Bruce Cook @YouGov_Bruce]

So true that meaningful long-term commercial partnerships require known and consistent brand health of the club/league/event/property... Well said @charliedundas !!!

[YouGov Sport @YouGovSport]

Work in sports marketing/sales but not really considered brand health data? Here's why it could make the difference for those in the sponsorship market this summer. https://t.co/YJmUmDQim9

[YouGov Sport @YouGovSport]

Many teams who made the NBA restart cut don't feature in the top 20 ranking for most talked-about franchises in July. Find out who does.
https://t.co/0S7E403w2r

[YouGov Sport @YouGovSport]

AS Roma is redefining what it means to be a football club. But is it working? We look at data from around the world to find out. https://t.co/hjGXjqU9ME

[Bruce Cook @YouGov_Bruce]

In a word... interesting.

[YouGov Sport @YouGovSport]

Australia - do fans think that sports organisations should be more involved in social issues? Here's a look at the data. https://t.co/RH9ZDMptaT

[Bruce Cook @YouGov_Bruce]

Really interesting look at how a clear view of the data can confirm that the best solution is... difficult.

[YouGov Sport @YouGovSport]

Football fans are more likely to bet. But does that mean gambling companies should be banned from shirt sponsorship? We take a look at some of the data. (2min read) https://t.co/cjsDqpHvzW

[Bruce Cook @YouGov_Bruce]

Quick and interesting read revealing which sports are and aren't improving engagement compared to past years.

[YouGov Sport @YouGovSport]

With most US sports still in lockdown, is engagement with fans leaking away? You may be surprised at the answer.
https://t.co/RYXOy8mbcq

[YouGov @YouGov]

As lockdown starts to loosen, YouGov’s DestinationIndex tool shows that more Brits are thinking about taking a holiday. The top destinations they are considering:

Spain: 17%
UK: 16%
Portugal: 8%
France: 6%
Italy: 6%

https://t.co/XbjdrYXyMP

[YouGov Sport @YouGovSport]

Big news in esports insight today as Nicole Pike makes the move to YouGov as Global Sector Head of Esports and Gaming.
https://t.co/6WYm8UfV6M

[Bruce Cook @YouGov_Bruce]

Of European clubs, I'm not surprised to see Barca and Bayern ranking high. Dortmund caught me off guard though...

[YouGov Sport @YouGovSport]

Liverpool have the best reputation for a strong fan culture among the UK public. But where are the London clubs? And how do Liverpool fare compared to rivals Manchester United and Everton?
https://t.co/rmD39Y7efM

[YouGov Sport @YouGovSport]

Nike have signed Lyon’s Ada Hegerberg on a sponsorship deal that could last a decade. Consideration for Nike among female football fans is already significantly over-indexing. This deal looks to double down on that.