Israel's problem is not primarily one of influence. It is a problem of strategy.
No new public-diplomacy operation, influence unit or communications campaign — whether Bennett calls it "Unit 8300" or "Unit 83000" — can solve the fundamental challenge Israel faces in Washington and across the West.
For years, Israeli leaders have increasingly treated the country's deteriorating international standing as a communications problem. If younger Americans are turning against Israel, the argument goes, Israel must be losing the information war. If criticism spreads across universities and social media, Qatar must be financing it. If Israel's image deteriorates, the answer is better messaging.
There is certainly foreign influence in American politics, and Qatar's activities deserve scrutiny like those of any other state. But focusing on influence operations can become a convenient way to avoid a much harder question: What if much of the damage to Israel's standing is being caused by Israeli policy itself?
Israel currently has no convincing diplomatic endgame for either Gaza or the broader Israeli-Palestinian conflict. Instead, its trajectory points toward recurring wars, permanent military control and an increasingly entrenched one-state reality.
That is not a messaging problem.
No communications strategy can indefinitely persuade Americans that a conflict has a political horizon when the government pursuing it offers none.
Israel risks misdiagnosing the problem. If policymakers convince themselves that international criticism is primarily the product of Qatari money, hostile algorithms or insufficient Israeli advocacy, the logical response will always be another influence campaign.
But, Israel's international position will not fundamentally improve until its strategy changes: until it can articulate a credible diplomatic objective, an alternative to perpetual war and a political future that does not simply lead toward permanent Israeli rule over millions of Palestinians. Public diplomacy can explain a strategy. It cannot substitute for one.
The question facing Israel is not how to persuade the world to accept its current trajectory. It is whether that trajectory serves Israel's own long-term security, democratic character and relationship with the United States.
Until Israeli leaders confront that question, blaming Qatar may be politically convenient. It will not solve Israel's problem.
My tribute to my dad, who passed away last month in the UK.
He was a proud Indian immigrant *and* a proud British citizen.
His life story is one long rebuttal to the nativists, bigots and xenophobes.
In my latest piece, I explain what Zarah Sultana gets wrong about Ukraine’s working class — and why her call to stop pumping money into arms manufacturers would leave Ukrainians defenceless. @zarahsultana
https://t.co/nzIWv6oxxk
As people of all faiths, ethnicities and backgrounds, today we stand with Britain’s Jews.
An attack on one community is an attack on all of us.
United we stand
Divided we fall
On the holiest day in the Jewish year, an antisemitic attack at a synagogue in England has taken the lives of two and gravely injured others. My thoughts are with the victims and their families.
While this terrible violence occurred an ocean away, a very real fear casts a shadow here too. I appreciate Governor Hochul’s calls to increase state police presence at synagogues. As Mayor, I will do everything in my power to protect Jewish New Yorkers, as I will every faith community. The right to worship in peace is sacred.
What a system. David Lammy spends years carefully building relationships with key people, including in the Trump Administraion, now for nothing. Yvette Cooper spends a year getting to grips with complex immigration policy, for what? Shabana Mahmood has the benefit of 14 months grappling with the prisons crisis, now someone else has to start from scratch. These sort of reshuffles make very little sense.
I’m very hungry. My body is slowly falling apart from malnutrition, dizziness, and weight loss.
If you’re scrolling, PLEASE leave a dot . it's just a dot
@OzKaterji Can you flag where he provided a defence (I read his motions where he defended a journo who said the killings by Serbs were overinflated and the committee which seems to blame NATO for the violence)
A group of settlers just lynched Hamdan Ballal, co director of our film no other land. They beat him and he has injuries in his head and stomach, bleeding. Soldiers invaded the ambulance he called, and took him. No sign of him since.
An Israeli-Arab teacher was arrested, blindfolded, humiliated, photographed with an Israeli flag. Why? She posted a TikTok video in October 7 of her dancing. But an examination of her account shows she puts up a video like that every day. And that she posted criticism of Hamas in the past. This is simply racism and oppression by the police led by Ben-Gvir.
“You f—kin’ Jew!”
A disgusting, vile anti-Semite shouted this, but was immediately shut down by Palestinian and pro-Palestine protestors, who made it clear: "That's not what this is about."
I’m sorry but all these joke candidates are deeply unfunny and make a mockery of our electoral system… but anyway enough about Rees Mogg, how did baked bean head man get on