Zac Cannon

Scaling ecom brands with Google & Meta Ads

[Zac Cannon @ZCannon5]

You've been lied to.

95% of 'profitable' ads are actually losing money.

They're stealing credit from sales that would happen anyway.

Here's how Meta is fooling you:

(and costing you thousands)

[Zac Cannon @ZCannon5]

@nicktheriot_ And everyone watching it will remember our brand bro!

[Zac Cannon @ZCannon5]

@adamtaylorl Often its security settings when using MCP to make changes

[Zac Cannon @ZCannon5]

@glennwrites1 Great marketing is not lying. Anyone can tell porkies

[Zac Cannon @ZCannon5]

@jonahbuilds Typa bro that successfully one call closed you, fuelled by Zyn and white lies

[Zac Cannon @ZCannon5]

@theppcdude @ItsMeBenChan Okay I must be lying then for clout

[Zac Cannon @ZCannon5]

@kermankohli looks like a normal festival, maybe you need to go outside?

[Zac Cannon @ZCannon5]

UGC opportunity for couples 😍

Comment below or drop me a DM

[Zac Cannon @ZCannon5]

@kanekallaway @beehiiv You are thinking way too ahead of the curve for this to be impacting most people for a long time

[Zac Cannon @ZCannon5]

@__sim0ne_ @DW201_ You must be fuming about the pizza express opposite gails then

[Zac Cannon @ZCannon5]

@mannybarbas_

[Zac Cannon @ZCannon5]

@johnhickey1970 you're right, growing a business at this level is about so many more levers than 'scaling an ad account' and it'll be rare to find agency owners who've covered all those levels

[Zac Cannon @ZCannon5]

@linmeitalks most of the clientele in there are earning £12,570 per year

[Zac Cannon @ZCannon5]

@Hamza_Mtrx jokes

[Zac Cannon @ZCannon5]

@calumnolan_ feel seen 🥲

[Zac Cannon @ZCannon5]

@AaronBastani It literally all comes back to housing being too expensive

[Zac Cannon @ZCannon5]

@SteveSheasby @PolitlcsUK @Telegraph @andyburnham Its not designed for you to live on. Use your savings

[Zac Cannon @ZCannon5]

@vascoabm 100%, as consumer behaviour changes in response to brands copying. It's why a/b tests often default back to baseline once they've been rolled out. The thing that got attention stops, once everyone else is doing it..

[Zac Cannon @ZCannon5]

@anagenxyz When are you launching in the UK?

[Zac Cannon @ZCannon5]

@codyplof Hmm just think there’s something off about using ai actors (depending on the script), feels deceptive and sketchy.

Not saying you can’t do both, but does brand perception not concern you?