Zayed Yasin

[WRITER @Get_Writer]

Marketers have spent years optimizing for Google. But in healthcare, the audience has already moved on. Two thirds of physicians and three quarters of patients now turn to AI when they're researching a diagnosis, and even Google leads with an AI summary instead of ten blue links.

We ran 40 health queries through Claude, ChatGPT, Gemini, Perplexity, half phrased the way a physician would ask and half the way a patient would, and sorted all 777 sources that came back.

Brand content barely showed up. And as the chart below shows, the sources AI relied on changed completely depending on who was asking. Physicians got peer-reviewed literature, with academic journals cited four times as often as in patient answers. Patients got consumer health and news sites instead. The polished product pages and SEO content most brands invest in hardly entered the conversation.

If this is what AI search looks like in healthcare, every industry should be asking the same question. Visibility isn't about ranking your website anymore. It's about being part of the evidence AI trusts, and that evidence looks different for every audience you're trying to reach.

Zayed Yasin, our healthcare lead, breaks down what this means for life science marketers and how to start shifting budget toward the content AI actually cites: https://t.co/Ubz7yTHYZr

[Health Affairs @Health_Affairs]

In their new Forefront article, @ZayedYasin, @neel_shah, and @DBatesSafety of @Get_Writer, @Harvard, and @harvardmed argue that a well-defined framework for classifying health care AI systems based on their risks and potential benefits is urgently needed. https://t.co/ivhENH4arU

[Nicholas Kristof @NickKristof]

My new column about the Gaza war and the mutual dehumanization that is the most savage I’ve ever seen it in decades of on-the-ground reporting in the region. A sad column to write: https://t.co/mmbFPX1oQj

[Zayed Yasin @ZayedYasin]

Why Healthcare GenAI is not your father's AI https://t.co/6K6veleChI

[Zayed Yasin @ZayedYasin]

Predictive AI has struggled to impact healthcare delivery, due to a fundamental mismatch between the technology and work to be done. Generative AI is different - rather than making predictions of dubious utility, GenAI can actually do work

[Zayed Yasin @ZayedYasin]

@JohnMeara @GlobalFund @richardhorton1 This is an absolute travesty - @GlobalFund showing itself to be corrupt and unaccountable- hiding behind Swiss “jurisdiction” like a global money launderer

[John G Meara 🇲🇹🇦🇺🇺🇸 @JohnMeara]

Another example of colonial health funding/control. Judge said ⁦@GlobalFund⁩ “smearing of IRD and maintaining false assertions against IRD is without, any question, intentional”. We need new paradigm of funding/financing ⁦@richardhorton1⁩ https://t.co/gS1ae4FZZn.

[Zayed Yasin @ZayedYasin]

@alikhan28

[Suhas Gondi @suhas_gondi]

As we learn more and more about how financial forces & profit motives drive our hospitals, exploit workers, and harm patients, @sanjaykishore31 and I often wondered: who is actually in charge of our health systems?

To shed light, we looked at the boards of top US hospitals.

1/x

[Dhruv Vasishtha @dvasishtha]

The word is out, we raised from @GVteam. We tend to be low key about financings since they aren't the focus, our patient impact is.

Much more to share about the amazing work our team is doing on the ground!

https://t.co/WWuDLCPxKY

[Manas Kaushik @MANas8U]

If you are building, selling, evangelizing VBC/Population Health models, I am releasing two courses on Understanding and managing Quality and Risk programs. My promise to you is that these will improve your ability 3x to manage and hold conversations. https://t.co/iWsCKqFYsZ

[Zayed Yasin @ZayedYasin]

@thesamparr Eichmann in Jerusalem: A Report on the Banality of Evil by Hannah Arendt. Shows how a peoples’ moral compass can so easily be twisted, and how much of the work of the Holocaust was done by banal office workers

[Zayed Yasin @ZayedYasin]

@secupp @smallerthingsco Real Masshole response: “stop starin’ at ma kids shirt and drink ya Dunkies”

[Zayed Yasin @ZayedYasin]

Absurd that @Google, the best UI/UX company in the world, is partnering with an EHR famous for looking like it’s still 1984 https://t.co/1Ud3kRbKJL via @statnews

[Zayed Yasin @ZayedYasin]

@Delta told me, on 48 hrs notice, that the rules changed and I need a COVID test to transit @Schiphol. I spend 3 hours and $200 scrambling, and today - never mind. Will you do more than “apologize for the inconvenience?” #Delta @thepointsguy #travelers

[Zayed Yasin @ZayedYasin]

@chrissyfarr It’s not about money it’s about power - and the ability of state medical boards to protect their members from outside competition (or enforce quality, depending on your POV)

[Zayed Yasin @ZayedYasin]

How the history of American healthcare is shaping its digital transformation https://t.co/eDQl8CrYFC

[Ruby Gadelrab @DivaBiotech]

I see 100's of digital health companies - have started to see a pattern. Companies that give clinicians a voice in the process and a seat at the table of digital health product development generally do better than those that don't. The best companies have a Chief Medical Officer

[Christina Farr @chrissyfarr]

Moving doctor’s visits online is not a tech company