Zoopla Advantage

We share a unique mix of data, analysis and opinion on the UK housing market for property professionals. Here to answer your queries 8:00am-6:00pm weekdays.

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One of the key housing market trends for 2024 will be buyers continuing to look further afield in search of a better deal.

It highlights the opportunity for estate agents and housebuilders to capture and nurture this type of demand: https://t.co/13f8C8xnbL

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Zoopla Wrapped 2023: what was the best-selling property type in 2023? How high did mortgage rates get and how far did house prices dip? Get all the details on Zoopla https://t.co/XxL9UqnQSZ 👆

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According to our new Rental Market Report, the supply-demand imbalance in rented housing will not disappear in 2024, but the market will become more balanced.

Get all the latest data at a national and regional level in the full report on Zoopla Advantage: https://t.co/AFDlcDfxU5

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🆕 In our new House Price Index Report, we see that buyer demand weakened over the summer as mortgage rates increased.

While there are fewer buyers in the market, new sales are still being agreed, tracking 15% higher than a year ago: https://t.co/4qDSYq7CFP

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According to our new House Price Index Report, first-time and cash buyers have made up 2 in 3 sales in 2023 as high mortgage rates hit mortgage-reliant borrowers: https://t.co/nuvhZRsvuq

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According to our new House Price Index Report, the decline in buyer demand over the summer has started to reverse.

This uptick in enquiries is partly seasonal, but also reflects improved consumer confidence: https://t.co/kdMUhcNx0o

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🚨 Calling all housebuilders: Zoopla's Alex Rose shares the three biggest takeaways from our recent Market Update Webinar.

Get all the insight from the full webinar, available now on-demand on Zoopla Advantage: https://t.co/SguEZFJtY4

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The latest from our new Rental Market Report: Demand for rented homes is slowing off a very high base – but with rental supply staying low, we’re still seeing upward pressure on rental prices.

Get the full report on Zoopla Advantage: https://t.co/NTen1u6oLS

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Join our Executive Director of Research, Richard Donell and our Director of New Homes, Alex Rose, for our Housebuilder Market Update webinar.

📅 Date: Tuesday 19th September
⏰ Time: 10:30 - 11:15 am

🔗 Register now: https://t.co/BEMY0depmK

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Housing affordability remains the primary barrier to more sales - both in terms of house prices and the cost of mortgage repayments.

However, wage growth is starting to ease buyer affordability in relation to earnings: https://t.co/AoJ9KfhYzk

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Property Alert Sponsorship is our newest way to reach high-intent property seekers in their email inboxes, with banner ads linking back to your site.

Head to our Help Centre to watch our quick guide to getting started: https://t.co/kZMLfI4vkd

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According to our new House Price Index Report, the number of sellers cutting asking prices by more than 5% to attract demand is now 60% above average.

Particularly in Southern England, sellers need to be very realistic about pricing to get the deal done: https://t.co/U5fs5JHEj6

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Today’s buyers are driving hard bargains on pricing.

According to our latest House Price Index Report, sellers are having to accept lower offers that are, on average, 3.8% below the original asking price: https://t.co/YRs4lEGKMI

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According to our new Rental Market Report, rents continue to see double-digit growth for the 15th month in a row.

Seasonal factors contributed to the annual rate of inflation slowing to 10.4% from a recent high of 12% in August 2022: https://t.co/isXH9AdZG8

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🚨 We're pleased to announce a new long-term contract with leading estate agent @andrewsonline.

The company will use its Zoopla membership – and tools like Valuation Booster and Featured Agent – to win more instructions and grow its brand.

It's great to have you on board!

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Latest from our new House Price Index Report: Despite weaker demand, the number of new sales agreed over the last four weeks is 11% higher than the 5-year average for the same period: https://t.co/NnXW8uHy8s

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In this month’s House Price Index Report, we’ve taken a deep dive into the first-time buyer market. They were still the most significant buying group in 2022 – but how is affordability affecting their behaviour right now? https://t.co/TKErc6NnaM

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Our Director of Corporate Agency and New Homes, Alex Rose, is speaking at the New Build and Affordable Housing Event, hosted by Just Mortgages.

With a mix of networking and panel discussions, it’s a must-attend for anyone in the first-time buyer space: https://t.co/t6wyykZ8u8

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📺 It’s here 📺

The latest instalment of our Just Ask Zoopla marketing campaign is now live, and you can find out everything you need to know about it on Zoopla Advantage: https://t.co/KzCqU50OfS

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A key indicator of housing market health is the number of new sales being agreed – that is, homes sold subject to contract.

They’re 16% lower than this time last year, but 11% higher than 2019 levels and heading upwards: https://t.co/wGkLBRIvkF