ZypTV

ZypTV’s programmatic platform connects streaming TV advertisers with their local audiences across all screens.

[ZypTV @Zyp_TV]

We are pleased to announce our company has rebranded as #ZypTV and expanded world-class #OTT buying platform offerings to national agencies and brands that want to “act local”. Details here: https://t.co/vc4DfYR7de

[ZypTV @Zyp_TV]

At #ZypTV, we have access to over 50 leading #OTT publishers across all streaming TV devices and the largest U.S. local media companies use us. Check out why here: https://t.co/4uUzVKgmFq

[ZypTV @Zyp_TV]

#ZypTV’s demand-side platform brings the power of programmatic streaming TV to traditional media- extending reach and effectiveness of existing channels by connecting businesses with their local customers. More on how we are redefining local: https://t.co/QlyamSM5gQ

[ZypTV @Zyp_TV]

In an election year marked by a big jump in streaming, political candidates might be among the #advertisers looking to spend money on #CTV. According to a new survey by @Magnite, 70% of persuadable voters have an ad-supported streaming service. https://t.co/xdtsGRtgPj @bcbeat

[ZypTV @Zyp_TV]

Small businesses are the backbone of our society & recently many have had to pivot their strategies. #ZypTV CEO Aman Sareen delves further into our recent survey findings on customer loyalty during COVID-19 in @MyTotalRetail: https://t.co/VOWnrPaEFS

[ZypTV @Zyp_TV]

Addressable TV allows advertisers to deliver more targeted ads to individual households via cable, satellite, or web-enhanced “smart” TVs. @Forbes breaks down the evolution of #addressableTV here: https://t.co/I5pEBklm7D

[ZypTV @Zyp_TV]

AVOD platforms saw strong growth in ad revenue last quarter with ads increasing by 31%. Some increases are due to dollars being moved out of linear TV & into OTT, while some ad growth can be attributed to TV #advertisers moving spend with media companies: https://t.co/k0PcE6aqnP

[ZypTV @Zyp_TV]

Nielsen’s Total Audience Report for August found that 55% of people watch TV or stream content during a break from work at least once a week – 33% said they do so every day. The pandemic has moved many closer to #CTV with easy access to streaming video. https://t.co/uPKsy0AAQ8

[ZypTV @Zyp_TV]

After receiving a $440 million acquisition by @FoxTV, @Tubi has gained new ammunition with #advertisers and new partnerships, adding more fodder to the mix and even reporting 100% growth year over year back in June. Details here: https://t.co/m61oVveYBG @FastCompany

[ZypTV @Zyp_TV]

According to @MoffettNathanso, a second wave of cord cutting is forming as programmers like Disney, NBCUniversal & WarnerMedia divert their best content from the traditional pay TV ecosystems to their direct-to-consumer platforms. https://t.co/N3PtziJv5s @Fierce_Video

[ZypTV @Zyp_TV]

The second-quarter earnings season has wrapped up for the top publicly traded pay TV operators in the U.S., and @Fierce_Video breaks down the numbers. Check out at an overview of how the top cable, satellite and telco pay TV operators performed: https://t.co/mMsWdssg80

[ZypTV @Zyp_TV]

Our programmatic DSP complements traditional local broadcast media by providing efficiency & reach, hyperlocal targeting, and measurement & attribution. See how #ZypTV is built for local: https://t.co/SSRE2gfUV3

[ZypTV @Zyp_TV]

This fall, a new product called @ViacomCBS EyeQ will launch allowing #advertisers to purchase commercial inventory from across the company’s various digital-video offering. ViacomCBS’ attempt to simplify their video offerings to advertisers: https://t.co/MmGCQj9mns @Variety

[ZypTV @Zyp_TV]

From enabling #programmatic local #advertising to our recent consumer sentiment survey findings, #ZypTV CMO @edhaslam gives a glimpse into the future of streaming TV advertising targeting local audiences in @TVOTshow Televisionation. Listen here: https://t.co/KAJo2VUPYK

[ZypTV @Zyp_TV]

“Buying #CTV on a self-service basis is challenging, time-consuming & it needs constant human intervention," #ZypTV CEO Aman Sareen on the growing demand for a self-service buying platform: https://t.co/CGOzhBLZNw @Beet_TV #adbuying #advertising

[TVOTshow @TVOTshow]

📺 ITVT Issue 40.91 - Televisionation: ZypTV’s Ed Haslam on Enabling Programmatic, Local Advertising via OTT and CTV - https://t.co/DExP7x2UNL @zyp_tv #ctv #connectedtv #ott #programmatic #local #advertising #tv @tswedlow

[ZypTV @Zyp_TV]

With a focus on self-service #CTV and limiting ad fraud, #ZypTV is geared towards ad-buyers for small and medium sized agencies. Check out this @Beet_TV video to hear from our CEO Aman Sareen as he discusses our re-branding initiatives: https://t.co/Ee9NKqj1le

[ZypTV @Zyp_TV]

Connecting streaming TV #advertisers with their local audiences across all screens, #ZypTV is the programmatic platform for media buyers. Find out more: https://t.co/h9Fg9CB0X4

[ZypTV @Zyp_TV]

.@Hulu is lowering the barrier to entry for smaller #advertisers, leaving potential to lure even more dollars into the streaming advertising market. More on the beginnings of a self-serve ad buying tool: https://t.co/agCPGlWNY6 @digiday

[ZypTV @Zyp_TV]

Thank you @FierceWireless for having us participate in #OTTBlitzWeek last week. #ZypTV CEO Aman Sareen joined in on an excellent conversation with experts on #OTT #advertising and we look forward to continuing the conversation in the future.

[ZypTV @Zyp_TV]

In a two-and-a-half-month period around #COVID19, the total U.S. streaming minutes climbed 85% with other platforms, up 94% including various #AVOD services. See the increases in this @mediapost piece: https://t.co/rUdgvufjEA #AVOD #SVOD