One of my many issues with Hot Topic is that is a store for vampires. It is not for werewolves. You go there and there's tons of shit to get if you're a vampire. There's never any werewolf stuff. Not even around halloween. It's all vampslop dude c'mon.
They took the catgirl, probably the most sexualized concept to come out of anime, and they used the contrast of that image and the brutal, disgusting reality of addiction and depression to make a story that says something.
And people are angry because it's not pornified goonslop