Paul Enu

Content Operator for 6-8 figures Founders and Agency Owners•

[Paul Enu @_ProbablyPaul]

This is Waqas Khokhar.

He manages $100M/year in ad spend.

And now he’s building a tech-enabled Google Ads agency.

If I had 85 days to help him build his brand on X and sign more clients, here’s exactly what I’d do:

Why can I deliver?

I run a ghostwriting agency that builds B2B agencies and consultants into go-to authorities on X.

My system has already helped clients generate inbound leads, book calls, and sign clients just by showing up consistently with the right positioning.

Waqas has everything it takes to dominate:

• 9 years at Google
• $100M/year ad spend managed
• Scaled 1000+ startups
• Tons of case studies that prove ROI

With that kind of track record, Waqas should already be the guy everyone in B2B thinks of when they hear “Google Ads.”

But here’s the problem: he’s not reflecting it in his content.

Here’s what’s missing:

• No consistent posting rhythm
• Not enough storytelling (his background is gold but untold)
• No authority positioning as the guy in Google Ads

This starts from his content:

Right now, it’s sporadic. But his target audience doesn’t just want tips; they want to trust the expert who’s been where they are, solved the pain, and has receipts to prove it.

A better system: Bridges.

• Show the painful position his ICP is stuck in
• Sell the dream outcome
• Position Waqas as the bridge

Example:

“My client spent $3k on ads.
But we turned it into $180k in clients.
That’s a 60x return.
Here’s the exact breakdown of how we did it.”
or
“9 years at Google taught me one lesson:
Startups don’t fail because ads don’t work.
They fail because they run ads without a system.
Here’s the system I use to scale campaigns to $100M+ in spend.”

Now the content strategy:

• 2 bridge posts daily (pain > solution)
• 1 authority post leveraging results (case studies, results)
• 1 personal story (fatherhood, Google background, Agency journey)

That’s 4/day, (Which can be repurposed on LinkedIn)

The result?
• Builds authority
• Creates relatability
• Attracts inbound leads consistently

And to convert leads into clients:

We engage warm prospects who like, comment, or opt in for value posts.

Those conversations become booked calls.

Expected results within 85 days:

• 700-1000 new followers per month
• 30+ interested leads
• 10-15 meetings booked
• 3-5 new clients signed

The truth is, Waqas already has gold, but he just needs me to mine it (positioning him the right way)

I’ve done it before, and I can do it again.

If you’re building a B2B agency and you want inbound leads from X,

DM me “GROW” and let’s see if we’re a good fit.

This takes a ton of work, which is why I have only 2 spots available this month.

@googlewaqas Happy to help :)

[Paul Enu @_ProbablyPaul]

If you could give your 20-year-old self just one advice…

What would it be?

[Paul Enu @_ProbablyPaul]

@dom_lucre What’s that? Lol

[Paul Enu @_ProbablyPaul]

@official_QV Lol

[Paul Enu @_ProbablyPaul]

@MoneyQuotesX Thank you for this

[Paul Enu @_ProbablyPaul]

@OnatAksaray Very nice perspective

[Paul Enu @_ProbablyPaul]

@theandreilucian Gr8.

Can’t wait

[Paul Enu @_ProbablyPaul]

Want better results?

Track fewer things.

- Revenue.
- Health.
- Sleep.
- Deep work.

The rest is mostly noise.

[Paul Enu @_ProbablyPaul]

@TheGameTheory_ It depends on how you view it tho.

[Paul Enu @_ProbablyPaul]

@TheGameTheory_ Failure are lessons in disguise

[Paul Enu @_ProbablyPaul]

@Coachbenjamin_ No risks, no reward

[Paul Enu @_ProbablyPaul]

@Kelvincreates More reason to post content with a purpose

[Paul Enu @_ProbablyPaul]

@TheGameTheory_ Ty

[Paul Enu @_ProbablyPaul]

It took me 5 years to make my first $1 online

Now?

I’ve quit my 9-5 and built a ghostwriting business that has made me over $5000

Keep reading if you want to do the same:

[Paul Enu @_ProbablyPaul]

@DougKennedy93 8

[Paul Enu @_ProbablyPaul]

@_iamhabeeb Ws in the chat

[Paul Enu @_ProbablyPaul]

@DearS_o_n God is in control.

I know it

[Paul Enu @_ProbablyPaul]

What’s more valuable in business?

• Intelligence
• Consistency
• Luck
• Relationships

You can only pick one.

[Paul Enu @_ProbablyPaul]

@Coachbenjamin_ Here we have it

[Paul Enu @_ProbablyPaul]

@RushRicketson Big 4

[Paul Enu @_ProbablyPaul]

@MikeTheElite To the roof 🚀🚀

[Paul Enu @_ProbablyPaul]

@copyqueen_ Welcome to the month of August