Riley Duncan

PPC Pro Managing Google Ads, LinkedIn Ads & More 📈 | Writer 📝

[Will Warren @statsbywill]

Here’s a 3,500 word preview of today’s Purdue/Tennessee Elite Eight game. It’s free for all to read. 40 minutes to immortality for the victor, 40 minutes to “what could have been” for the loser. https://t.co/WLddYo94nR

[Riley Duncan @_RileyDuncan]

@statsbywill Looking at the Vols potential draw, what should Tennessee fans that haven't watched Creighton this year know about them?

[Riley Duncan @_RileyDuncan]

@MikeHerndonNFL The analytics person disagreeing with the 2-point call vs. Miami was pretty strange..

[Riley Duncan @_RileyDuncan]

@nateliason Arbor Teas!

[Riley Duncan @_RileyDuncan]

@calvin_rosser Great tribute. Something especially powerful about the personal touch that isn't always "scalable"

[Dan Le Batard Show with Stugotz @LeBatardShow]

“There is little worse you can say about a place than that it can’t protect its most vulnerable, but it’s something we can say about America now, without dispute...When are we going to do something?” – Dan on the tragic Uvalde, Texas school shooting.

📺 https://t.co/UX80ySaB0s

[Riley Duncan @_RileyDuncan]

@AmaliaEFowler Yes but in my experience, "limited by search volume" on tCPA campaigns is actually "losing impression share due to rank." If your campaigns aren't hitting the daily budget, it may be that you're being outbid, rather than not enough search volume to go around!

[Riley Duncan @_RileyDuncan]

@alexnicoll93 Thanks! A bit crazy work-wise (our agency got acquired), but pretty good overall!

[Riley Duncan @_RileyDuncan]

@alexnicoll93 Congrats man!

[Riley Duncan @_RileyDuncan]

@JuliaVyse Agreed! Useful to know, but often misunderstood, and definitely not a metric to “optimize” for #ppcchat

[Riley Duncan @_RileyDuncan]

@alexnicoll93 Now that you mention it, yes, it's there for me too!

[Riley Duncan @_RileyDuncan]

@JuliaVyse Great point, doesn't seem like it's any different now!

[Riley Duncan @_RileyDuncan]

A3: Been told by Google reps that ad strength & ad extensions are now part of the Quality Score equation. From RSA research, seems like ad strength doesn't matter. Anyone have more info here?
#ppcchat

[Riley Duncan @_RileyDuncan]

@JuliaVyse I'm guessing Ad Extensions are expected to increase CTR as well?

[Riley Duncan @_RileyDuncan]

@AmaliaEFowler @alexnicoll93 @DigitalSamIAm Ha - that's great!

[Riley Duncan @_RileyDuncan]

@heyglenns Interesting! Always a fan of asynch

[Riley Duncan @_RileyDuncan]

Excited to have the time for #ppcchat this week. Coming off a good quarterly EOS session yesterday. Anyone else running on EOS?

[Riley Duncan @_RileyDuncan]

A1: That running Google Ads will help their organic results. While there are benefits of showing up paid + organically, turning on ads isn't going to solve your SEO problems!

#ppcchat

[Riley Duncan @_RileyDuncan]

Intrigued by the new Google Tag. Would be nice for Ads & Analytics tags to be more streamlined, especially with GA4 transitions on the horizon.

#ppcchat #GML2022