Sensitive skin content that actually converts starts with the pain point ๐
I led with the thing every sensitive skin girlie has accepted as fact โ that fragrance just isn't for them. Then let Native be the plot twist.
That strategy hook got us a round 2 this month ๐ค
๐ง[email protected] | https://t.co/gXABw4G1V5
#ugcexample #ugccommunity #ugccreator #ugccreators #ugcmillennial
#ugcexample - a scripted recreation I did for 8 Sheep โ my 2nd collab with them! Currently working on our 3rd ๐
The brief:
โ Talking-head
โ Tripod-stable
โ Up-close
โ Zero polish
The strategy:
โ Lead with a relatable pain point (stretch marks)
โ Build credibility with a green-screened study
โ Use the "check the ingredients list" trick to make it feel like an insider tip, not an ad
โ Show vulnerability (real stretch marks) = trust
โ Trust = conversion
๐ง[email protected] | https://t.co/gXABw4G1V5
#ugccreator #ugcbreakdown #ugcmom #ugcpregnancy #contentstrategy #ugcportfolio
Painted my entire bedroom yesterday (just have half a wall left), 20 weeks pregnant, all for a brand lol now today I have an art project for a UGC video that might take me all day... the things we do for brands ๐ฅฒ #ugc#ugccreator#ugccommunity
Organization tip that I implement with my business email and I neeeeed to start doing with my personal email as well: unsubscribing to repeat emails from brands / services that you do not neeeed.
I don't want my email bogged down with junk so I make sure to keep it as clean as possible.
#ugc #ugccreator #ugccommunity
Filming a pool party concept in WA, when we've had 0 sun this week. The sun just peeked out, and you can bet your bottom dollar I'm shifting everything around to go film NOW #ugc#ugccommunity