The Missing Ingredient

Marketing agency for food & beverage brands building a better future. New podcast every Tuesday.

[The Missing Ingredient @_TMIAgency]

🎧 Full interview: https://t.co/pYdQyqQC5d

[The Missing Ingredient @_TMIAgency]

What actually drives a purchase decision when someone sees your brand tagged in a post? Follower count has a surprisingly weak answer to that question. Micro-influencers with engaged, category-curious audiences tend to do the work.

[The Missing Ingredient @_TMIAgency]

🎧 Full interview: https://t.co/kQSeNZiLun

[The Missing Ingredient @_TMIAgency]

Mochi Love had to figure out frozen distribution the hard way. No shortcuts upstream, no custom systems. The play was finding where their product fits inside grocery's existing frozen ops and working from there.

[The Missing Ingredient @_TMIAgency]

🎧 Full interview: https://t.co/RdcRmSnjwz

[The Missing Ingredient @_TMIAgency]

Consumers are getting better at spotting when a brand's values are bolted on versus built in. Aubrea Alford puts it plainly: the brands that last are the ones where authenticity runs all the way down.

[The Missing Ingredient @_TMIAgency]

🎧 Full interview: https://t.co/pYdQyqQC5d

[The Missing Ingredient @_TMIAgency]

Online video didn't just tweak how marketers worked. It rewired the whole job. CJ thinks AI is that same kind of shift, not a tool upgrade but a fundamental change to the work itself.

[The Missing Ingredient @_TMIAgency]

Performance without brand is a leaky bucket. Brand without performance is a vanity project. The brands that win run both, together, on purpose. #CPG

[The Missing Ingredient @_TMIAgency]

New privacy laws means new ways to reach your audience. Here are some good ways to go about this: https://t.co/SF5gyuVLX4.

[The Missing Ingredient @_TMIAgency]

Love what @DoleSunshine is working towards, one grocery store and food formulation at a time: https://t.co/u1pmZAA579.

[The Missing Ingredient @_TMIAgency]

Take your Instagram game to the next level with these tips: https://t.co/f9OMmEng1L.

[The Missing Ingredient @_TMIAgency]

Have you noticed this trend? Are you taking steps to incorporate this into your brand? https://t.co/yEH0PDgOCT

[The Missing Ingredient @_TMIAgency]

If we don't have someone in mind when we market, we reach no one. https://t.co/7uxpUHYImN

[The Missing Ingredient @_TMIAgency]

Love the takeaways the #sustainability executives at @pepsi, @Danone, and @KelloggsUS share in https://t.co/wZrWl2NOP5

[The Missing Ingredient @_TMIAgency]

Of these 6 #digitalmarketing practices, how many do you do? https://t.co/iMZV0uwBqF

[The Missing Ingredient @_TMIAgency]

How do you advertise foods that many Americans are unfamiliar with? Here are some things to consider: https://t.co/rS8R0I1diC

[The Missing Ingredient @_TMIAgency]

Which #productivity style are you? https://t.co/kBeDuIIWon

[The Missing Ingredient @_TMIAgency]

#Sustainability is so important, and we're glad companies are looking at ways to make their #packaging less wasteful. See some up and coming #trends here: https://t.co/kgYlPj86vh

[The Missing Ingredient @_TMIAgency]

#Influencers don't need to be celebrities to make a big impact. Learn more about how they're changing the food industry at https://t.co/vOohKzXQuL