What actually drives a purchase decision when someone sees your brand tagged in a post? Follower count has a surprisingly weak answer to that question. Micro-influencers with engaged, category-curious audiences tend to do the work.
Mochi Love had to figure out frozen distribution the hard way. No shortcuts upstream, no custom systems. The play was finding where their product fits inside grocery's existing frozen ops and working from there.
Consumers are getting better at spotting when a brand's values are bolted on versus built in. Aubrea Alford puts it plainly: the brands that last are the ones where authenticity runs all the way down.
Online video didn't just tweak how marketers worked. It rewired the whole job. CJ thinks AI is that same kind of shift, not a tool upgrade but a fundamental change to the work itself.
#Sustainability is so important, and we're glad companies are looking at ways to make their #packaging less wasteful. See some up and coming #trends here: https://t.co/kgYlPj86vh