Just to be clear, Harvey Mason Jr and the Grammys are saying that Asian artists belong in the Asian category instead of Best Pop Duo or Group, Best Pop Vocal Album because under the rules, only one version of a recording is eligible in a performance category in any year
hace 30 años, Tupac criticó a los Grammys por ser una industria controlada por gente desconectada del arte y del cambio. Años después, Namjoon hace referencia a él en 2.0: “Hit ’em up like (Tu)Pac. Hit ’em with the truth like Ra(kim)”
(Atácalos como Tupac. Enfréntalos con la verdad como Rakim)
ironíco que BTS esté haciendo exactamente eso, decir la verdad y desafiar un sistema que durante años los uso mientras les negaba el reconocimiento, ARIRANG es más de lo que pensamos
btw ARIRANG producers were hyping up the album everywhere & if they choose to submit the album for engineering/technical categories i won’t blame them. it's normal for them to ask for recognition of their hard work. so if we see ARIRANG submission, let’s not attack them please 🙏🏼
Namjoon, I KNOW you didn’t post your Grammy story alongside that photo of yourself holding the newspaper in the 2.0 MV by accident. Just hear me out.
Here’s what I found in the articles printed in the newspaper he’s holding:
“Brand New 2.0 Launches… Complete Strategic Overhaul.”
“The newly unveiled ‘Version 2.0 Update’ is expected to mark a major turning point—not merely as a software upgrade, but as a transformation capable of reshaping humanity’s digital DNA.”
“While the 1.0 era was defined by one-way information delivery, the 2.0 era empowers users to take control of the flow of information and create entirely new forms of value.”
“This will bring about a revolutionary change. The dawn of the ‘Brand New’ era has already begun, and companies or individuals who fail to adapt will inevitably be left behind.”
“According to recently released performance figures, they have achieved over 200% growth compared to previous results, shattering every industry record in the process. Cheers are now heard everywhere, and every project they touch turns into a massive success, proving once again that they truly possess the Midas touch.”
“Rather than being constrained by convention, they continue to forge new paths with fearless determination.”
The newspaper’s narrative aligns so closely with what BTS have been trying to tell us.
They’ve entered a new 2.0 era—one that can no longer be defined or contained by the boundaries of the industry. They outgrew those boundaries a long time ago, becoming a turning point that changed the very DNA of the modern music industry.
The 2.0 era is about BTS defining the rules of the game themselves and creating new value. It’s an era where Grammy recognition no longer seems to be the ultimate goal. Instead, they’re focusing on what truly matters: making music that isn’t judged by its language or where it comes from.
The success of ARIRANG exceeded every possible expectation, breaking industry records—exactly what the newspaper talks about. They’ve also made it clear that they want to create music without being confined by the industry’s long-established rules.
This doesn’t read like a protest against the Grammys. It feels more like a declaration that they’ve outgrown those boundaries. It’s not about fighting the system—it’s about moving beyond it.
We don’t need the Grammys to define the value of our music anymore. WE’RE GOING TO MAKE MUSIC FOR THE SAKE OF MUSIC.
That’s what I took away from all of this.
And this is exactly why I love Namjoon. He’s a genius. He never posts anything without intention—there’s always a reference, always another layer to uncover.
I LOVE HIS SEXY BRAIN.
ŞİRKETTEN RESMİ AÇIKLAMA GELMİŞ:
“hem BTS hem de HYBE, BTS'in ana ödülü kazanma şansının en yüksek olduğu dönemde Grammy'nin değerlendirme sisteminde yapılan bu değişikliği kabullenmekte zorlandıklarını dile getirdi.
BTS bu açıklamanın son anına kadar törene katılıp katılmamayı çok düşündü ama müzik ve k-pop sektörünün geleceği için temkinli hareket edilmesi gerektiğine inanarak bu kararı aldılar.”
and no matter how much people like to pretend it was for representation, grammys introduced their little asian category to keep them away from the main one so they can keep rewarding their american artists freely. I am glad the boys are stepping away from the racist shitshow
i dont think y’all realize how fucking cool it is to just openly announce you are not submitting for the grammys because of their mistreatment. it takes a lot to have that kind of courage. they said FUCK that racist organization. BTS are truly the most inspiring artists ever
All seven BTS members stand united in their decision not to submit to the Grammys this year. ✊
"We’ve decided not to submit our work for this year’s Grammy Awards. We hope music will be recognized and loved for what it is, rather than being divided by region or language. Thank you, as always, to ARMY and everyone who supports us." 🔥