Luke Williams

Creator | Musician | Founder
Helping consumer brands grow via short form content growth engines.
Let’s work together!

[Luke Williams @___LukeWilliams]

Being a good UGC creator means trying, that’s lowkey it

Being a good agency operator means BEING a creator that goes viral first, then using those tactics to go viral with 100’s of creators.

Creators build the best agencies

[Luke Williams @___LukeWilliams]

Creators using Ai to generate their videos WILL NOT go viral, no matter the script.

Hiring sub-tier creators is like stepping on a landmine for a growth operator.

For them, you are just another $30/video...step wisely

[Luke Williams @___LukeWilliams]

@ManilowOliver Aprons are on and the burners are very hot here at Scroll’d

appreciate you Oliver 🤝

[Luke Williams @___LukeWilliams]

You can’t be an operator without playing the game yourself.

For me, it was just a matter of proving it.

Shoutout @ManilowOliver for the support throughout the process.

[Oliver Manilow @ManilowOliver]

I would never trust a UGC campaign manager who hasn’t gone viral themselves

@___LukeWilliams’s agency Scroll’d is starting to cook and looking at his content you can see why

He made this account a few months ago

[Luke Williams @___LukeWilliams]

This summer at the Scroll’d house has been generational.

Apps=grown
Ground beef and eggs=made

[Luke Williams @___LukeWilliams]

@forgecohorts Very cool! Scroll'd just emailed you.

[Luke Williams @___LukeWilliams]

@nabuhad @KaiXCreator Very cool, just messaged you!

[Luke Williams @___LukeWilliams]

@useflowlyai Super cool!! Just messsaged you guys!

[Luke Williams @___LukeWilliams]

@fere_ai @ProductHunt Congrats! Just messaged you guys.

[Luke Williams @___LukeWilliams]

@Jbm_dev I love it

[Luke Williams @___LukeWilliams]

@stijnvwx Perfect start. I’d go all in on all socials in the beginning

[Luke Williams @___LukeWilliams]

Founders will do anything possible to overcomplicate their consumer build.

Cut down ad spend

Market test with (real) organic content

Find what works and invest into it

Organic UGC is a traditional game.

[Luke Williams @___LukeWilliams]

What being a musician will teach you about business:

People will tell you “confidence is key” but if you wait until you are confident about something, it’s too late.

Standing on stage is scary, but what’s scarier is starting a song and forgetting the chords, or the words. That’s terrifying. What do you do?

FIGURE IT THE FUCK OUT

Confidence is not key, trusting yourself is.

I know my agency will be successful, not because I’m the best growth hacker, or because I know the most people…but because I trust myself.

[Luke Williams @___LukeWilliams]

Pro tip for building a winning UGC campaign:

1. Connect your creators to the problem, then the problem to the product. Not the opposite way around.

2. Trust your creators

3. If you can't do #2, you will not win

[Luke Williams @___LukeWilliams]

Your campaign is only as strong as your weakest creator.

Rinse, repeat, outperform

Scroll'd is an engine

[Luke Williams @___LukeWilliams]

Pro tip for building a winning UGC campaign:

1. Connect your creators to the problem, then the problem to the product. Not the opposite way around.

2. Trust your creators

3. If you can't do #2, you will not win

[Luke Williams @___LukeWilliams]

Your campaign is only as strong as your weakest creator.

Rinse, repeat, outperform

Scroll'd is an engine

[Luke Williams @___LukeWilliams]

Scroll'd is hungry.

[Pro Skills Washington DC @proskillsdc]

Class of 2024 All Showcase Team

[Pro Skills Washington DC @proskillsdc]

Luke Williams from @StM_bball finishes the fast break with an authoritative slam