MD+court jester @generalcatalyst | Running the customer value fund (CVF) | Sold cos to @palantirtech, @meta | @stanford | Strong opinions, very strongly held
Huge congrats to the @factorialapp team on announcing their $150M Series D at a $2.5B valuation!
Ten years after being founded in Barcelona, Factorial has reset from a SaaS company into an AI Workforce Operations Platform, serving 16,000+ businesses across 90+ countries and becoming one of the most valuable scale-ups in Europe.
Having supported the company since the Seed round, it’s been incredible to watch this journey unfold.
Congrats to @jordiromero ,@bernatfarrero and the entire Factorial team. Onwards! 🚀
🚀Factorial has raised $150 million in Series D funding at a $2.5 billion valuation, becoming one of the most valuable scale-ups in Europe.
The round will support @FactorialEs's expansion and product development across Europe.
Congrats @jordiromero, @bernatfarrero & team!
https://t.co/4a8ZL4FNAN
BREAKING: Spanish @factorialapp has JUST raised a WHOPPING $150m Series D at $2.5bn valuation! 🇪🇸
The round was led by @generalcatalyst (@pranavsinghvi), who have also committed an additional $540m through its Customer Value Fund.
This is AMAZING news for one of the top companies coming out of Spain.
I spoke to Founder and CEO Jordi and discussed:
0:00 - Introduction
0:21 - General Catalyst invests $150m in Factorial
1:10 - Why raise capital now?
2:28 - The relationship with General Catalyst
3:55 - How the Customer Value Fund works
5:24 - From HR software to AI-native workforce operations
9:00 - Leading AI transformation inside a company
11:18 - Why Europe is a great place to build
13:16 - Barcelona’s startup ecosystem
15:52 - Lessons from Silicon Valley
18:21 - Building a company for the long term
19:57 - What Factorial looks for when hiring
Congrats @jordiromero, @bernatfarrero, Pau Ramon Revilla, and the rest of the Factorial team!
The Silicon Valley I came to in 2016 -- once a low-status refuge for weirdos, naive tinkerers, and missionaries -- has been overrun by input-maxxing Kumon striver types.
Company-building for this class of “entrepreneurs” is an exercise in performative escalations between startups touting their inputs: who can burn the most tokens, who can work the most hours, who can get the most views on an over-produced launch video.
This is why even “ARR,” which should be (and once was) an output of an excellent product and sales engine, has become a noisy, somewhat fake input -- into a machine designed to capture the zeitgeist for 15 minutes, dupe VCs, and maximize fundamentals-agnostic capital flows into a business. Actual company-building is a sideshow for the “cracked” YC-backed founder-striver.
When you talk to many of these people, they have no idea why they’re building what they’re building in the same way that a 16 year old doesn’t really know why he joined 12 clubs or took 15 AP classes -- only that they desperately want to maximize their visible, measurable inputs, tell you about it, and collect their gold star.
It’s easy to place the blame on YC, and they surely deserve plenty of it, but YC’s turn towards performative, low-stakes, incrementalist entrepreneurship is really just another symptom of the broader problems plaguing Silicon Valley: the inevitability of industry maturation and the playbook-ization of startups, demographic change, financial nihilism downstream of bad policy and psychopathic rhetoric coming from some leaders, etc.
The real progress being made amidst all of this is astounding, but the increasingly absurd shenanigans won’t stop until the culture punishes bad behavior and we prosecute, literally, some of the criminals running these companies.
Thrilled to welcome @nikesharora as @generalcatalyst's first lead independent director. Nikesh brings the rare combination of investor thinking and operator execution and has led some of the most consequential tech orgs in the world. I've long admired the clarity and ambition he brings to everything he does. Nikesh joins me and our chairman @ChenaultKen on the board.
Look forward to our work together building GC and supporting the founders we back.
Venture capital evolved from featuring savvy research analysts like Mary Meeker and Bill Gurley to people who can’t define FCF because technology companies (for better or worse) generally rewarded the latter over the last few decades.
Consider the two big waves where VCs made most of their money in the last 15-20 years: mobile-first consumer social/internet and SaaS.
Mobile/social companies operated in largely permissionless markets that inherently favored young founders, who naturally are not particularly financially sophisticated. SaaS markets, while they generally favored slightly older and more mature founders, similarly didn’t reward financial sophistication; product and GTM chops were far more important.
Both internet and SaaS businesses ran relatively capital-light business models with high gross margins, which gave companies a lot of wiggle room. Financial optimization was just not a key driver of success. And these companies were all built against the backdrop of an enormous bull run and low interest rates post-GFC. Companies could generally raise cheap equity, and most felt like they just didn’t need to think too deeply about how to properly capitalize their businesses.
Silicon Valley became a place where engineering/design/product/sales skills were rewarded and finance was not. “Wall Street” was looked down upon, and people who cared about finance were derided as being slow, bureaucratic, extractive, negative-sum, etc.
These dynamics have obviously changed.
The frontier AI labs are extraordinarily capital-intensive. Some of the hottest applied AI companies have negative gross margins, where optimization on that front over time will make or break their businesses. The asset-heavy aerospace/defense/industrial companies in El Segundo naturally require capital structure sophistication. Technology as a broad industry has matured, and many winning founders are no longer whimsical Stanford types who spent their summers writing code, but Wharton grads who cut their teeth at banks and buyout firms. And, whether companies will admit it or not, the equity capital markets are essentially shut for all but a very small handful of companies, whose success will now depend on their ability to think even slightly outside the box on capitalization.
Finance is now a first-class citizen in Silicon Valley.
Bill Gurley’s article doesn’t conclude “paid marketing bad”, just “be very careful”.
Big outcomes have clearly come from paid marketing: Monday, Grammarly, Squarespace.
He himself concludes that it “has a very important place in business… that requires.. thoroughness in its implementation”
His 10 points on the pitfalls of CAC/LTV math (all true) boil down to:
- Organic channels are better economics with better user: social, virality and PR
- If you can’t track which customers came from LTV, you over count all new customers which you would’ve acquired anyway. Your equation is just wrong.
- Current LTV math does not hold in the future as you scale. Costs scale as the business scales. You might acquire worse customers who churn quicker. Raising ARPU can cause churn. Companies use dirty tactics to prevent churn (increase LTV) and you can see ensuing complaints in the BBB
- Spending it better on the customer to improve the experience and increase organic growth can be way better for long term business (eg Amazon)
- You have to keep running the treadmill to grow and if your balance sheet can’t hold it, your business slows down and the valuation dips from peak (thankfully instruments like GC’s CVF addresses this and many other points here)
Simile is out of stealth!
At Simile, we have built the first AI simulation of society, populated by agents based on real humans.
We are building a foundation model that predicts human behavior in any situation, and a product that deploys it at scale.
Thrilled to be on this mission.
Bryan Johnson is fighting the ultimate boss. Some people spend 100% of their time or money. He’s spending 100% of his body so the rest of us don’t have to. A noble pursuit, if there ever was one.
A note of appreciation for those of you who stand with me. Who've taken the risk publicly or privately. I know the cost. I respect you for your intellectual sovereignty.
"You ask what was the supercharge over the last couple of years, well it was @GeneralCatalyst that changed the game for us, and their Customer Value Fund.
We realized the capital markets aren't funding CAC ... and General Catalyst solved that."
(at 51m)
https://t.co/0SNGfUjhg6