Anoop Aulakh

Growth | Startups | Leadership

[Anoop Aulakh @_anoop]

The Conviction Stack: Why Early GTM Fails (and How to Fix It) by @JoannaLord

https://t.co/b2ebFZHMyG

[Garry Tan @garrytan]

All the tactics in the world will not overcome the wrong strategy

[Anoop Aulakh @_anoop]

Strategy, not self-expression: How to decide what to say when giving feedback, by @wes_kao https://t.co/F1JAzb3qDM

[Anoop Aulakh @_anoop]

6 red flags when interviewing for a growth role, by @ElenaVerna https://t.co/Us0IhRYe0d

[Anoop Aulakh @_anoop]

Nailing your ICP might be the most important GTM strategy https://t.co/42lHfws6qi

[Lenny Rachitsky @lennysan]

The best B2B founders spent as much time (if not more) figuring out *who* to solve the problem for as they did figuring out *what* problem to solve.

Here's a guide for identifying your ICP (ideal customer profile), based on interviews with 20+ of today's top B2B startups, including Notion, Figma, Gong, Linear, Canva, and many more.

Below:
1. Stories of how founders identified their ICP
2. Signs you’re on the right track
3. Templates and examples
4. The initial ICPs of 15 B2B startups.

See thread below for the full post.

[Soren Iverson @soren_iverson]

See how much it cost the company for everyone to read a Slack thread.

[Nabeel S. Qureshi @nabeelqu]

Steve Jobs was such an incredible communicator. Posting some quotes that struck me from the latest book:

[Sam Blond @samdblond]

1/ Two of the biggest GTM mistakes I see startups make that lead to missing revenue targets, declining AE productivity, and, ultimately, layoffs:

[Matt Slotnick @matt_slotnick]

seeing a lot of confusion around why layoffs are happening at companies with a lot of cash on the balance sheet. at the risk of getting roasted... here's a TLDR, for both public and private companies

[Adam Grant @AdamMGrant]

It's better to be the wisest person in the room than the smartest.

People prove their intelligence by showing what they know. They reveal their wisdom by integrating what everyone knows.

Intelligence can be used to advance personal agendas. Wisdom guides groups to shared goals.

[Erica Schneider @ericasmyname]

I've edited 3+ million words in 5 years.

"Step away for 12 hours, then edit" is elementary advice.

Here's the 3-step process pros use to polish drafts to (near) perfection:

[Dr. Julie Gurner @drgurner]

Small meetings will always outperform large ones, and here's why:

A psych concept -> "Diffusion of Responsibility."
The more people that are present, the less any *one person* feels responsible to act & shoulder outcomes.

Limit attendance at meetings for better performance.

[Evan LaPointe @evanlapointe]

I have met a lot of high accountability teams. Not one of them talks about accountability. They talk about trust, quality, ideas, experimentation, learning, improving, creating value.

Teams I meet that that talk about accountability are political, manipulative, slow, lost.

[Zeb Evans @DJ_CURFEW]

At ClickUp we have 900+ employees in 8 different countries

How do we stay productive while working remotely?

By working (mostly) ASYNC

Here are 8 practices for building async culture in a distributed team:

[Jesse Pujji @jspujji]

Leadership is hard.

One of the hardest parts is delegation.

How much guidance do you give? When do you do it yourself? When/How to track others to-dos?

As a young leader, I wish I had a cheat sheet for delegation.

So I wrote one.

Read this 🧵 to accelerate your career:

[Josh Kopelman @joshk]

One of the hardest startup problems for startup founders to diagnose is a PMF problem masquerading as a GTM problem.

I've seen so many founders waste months tearing apart their sales/marketing/pricing/positioning…when they should have been tearing apart their product.

[AngelList @AngelList]

Announcing: Wishlist

Line up to invest in your favorite startups

Add a company to your Wishlist, and we’ll notify you if an opportunity becomes available through our network

Investors have already added companies like FTX & OpenSea to their Wishlist
https://t.co/0BF4FlRgv2

[Timothy Chen @tnachen]

A daily conversation I have with technical founders, is how much they drastically underestimate the amount of work and focus required to get GTM right. Writing code and putting something on product hunt isn’t all that is to it.

[Evan LaPointe @evanlapointe]

I am a huge culture geek. I have spent literally hundreds of hours studying it, interviewing people, digging into the underlying psychological and neurological effects, and building frameworks that are hyper-effective.

What questions do you have about culture? I'll try to help!