Arpit Roy

Bootstrapping a Shopify app business. Sharing my journey in public.

[Arpit Roy @_arpitroy]

Do you want more visibility and installs on your Shopify app without investing in app store ads?

Here's how:

Find out 'Curated Categories' on the app store relevant to your app.

ex. https://t.co/5nrfysyG32 is a curated category for apps supporting transactional SMS.

Once you identify the category, contact partner support using chat/email and request them to add your app to the identified category.

The team will review your app and add it to the requested category, once approved.

I just got two of our apps added to the SMS App category and can already installs coming in from this page.

[Arpit Roy @_arpitroy]

@heysandy801 Nope. Discovered the ecosystem while I was trying my hands at Dropshipping and saw an opportunity in this space.

[Arpit Roy @_arpitroy]

@realDonaldTrump https://t.co/pPuZy7vJ7i

[Ministry of Information and Broadcasting @MIB_India]

.@MEAIndia announces that stoppage of firing & military action between India and Pakistan was worked out directly between the two countries.

The Pak DGMO initiated the call this afternoon after which discussions took place and understanding reached.

There is no decision to hold talks on any other issue at any other place.

#OperationSindoor #IndiaFightsPropaganda

[Arpit Roy @_arpitroy]

Its so nice to see y’all meet IRL at Shopify Editions.

Wish I could be there 😭😭😭

[Arpit Roy @_arpitroy]

@_edlaver Haha, in I’ll share the same metrics after 3 years 🤣

[Arpit Roy @_arpitroy]

App store ad is THE best way to get more installs for your Shopify app. And if done right, the ROI is insane 🚀

Here's an example of an ad I'm running for one of our apps. I'm still optimizing the keywords for this one, but the results have been excellent so far.

Thanks to @epsifund for the pre-funding solution that helped us to continue running our ads when Shopify disabled ad payments using Indian credit/debit cards.

[Arpit Roy @_arpitroy]

@ayysoni Brilliant!

[Arpit Roy @_arpitroy]

@faridmovsumov @johnhogan808 @ShopifySupport Noticed the same. Can’t complain though 😄

[Arpit Roy @_arpitroy]

@Swetamohanty94 Thanks!

[Arpit Roy @_arpitroy]

@DebMecca Not true. Even in competitive niches, there are cheap keyword opportunities to be discovered. You are drawing your own conclusions. FYI Instafeed is not a register brand name and we are not ‘ripping’ it off. Relax.

[Arpit Roy @_arpitroy]

@DebMecca These are not branded keywords. These are keywords with high search volume, extremely relevant to the app.

[Arpit Roy @_arpitroy]

@PranDev23 No longer supported for ads

[Arpit Roy @_arpitroy]

@saasromm Thanks Alex!

[Arpit Roy @_arpitroy]

@hcaz32000 It again depends on a lot of factors, specially the search volume for your top keyword. You also need to optimize based on the results that you see. Start with broad search and then drill down based on performance.

[Arpit Roy @_arpitroy]

@heysandy801 @ShopifyDevs We usually allocate 10-20% of our profit on marketing - apps store ads primarily, and aim to get a 3-4x ROI on the ad spends.

[Arpit Roy @_arpitroy]

@pbteja1998 @RohitMartires @tibo_maker Love to hear stories like these. Congratulations on the acquisition @pbteja1998 🎊

[Arpit Roy @_arpitroy]

@epsifund Well deserved review :)

[Arpit Roy @_arpitroy]

Huge thanks to @epsifund @saasromm for stepping in when banks and the platform itself didn’t recognize our problem. Epsi truly understood and supported us multiple times. We appreciate their vision and invaluable contribution to the Shopify ecosystem!

[epsifund @epsifund]

We are super excited to share this success story about a great partnership with @_arpitroy and Zegsu Apps https://t.co/4J1OqCqGea - again, another strong argument to run Shopify Ads if you're still unsure whether it's worth doing so and if you're based in India, we can certainly help you out to get it going via our pre-funding solution!

[Arpit Roy @_arpitroy]

@malisauskasLT Nice work!

[Arpit Roy @_arpitroy]

@saasromm Thanks man!

[Arpit Roy @_arpitroy]

Finally 🎊🎊🎊

[Arpit Roy @_arpitroy]

It's been a week since I submitted one of our apps for the 'Built for Shopify' program.