Brian Brennan

BUS 302 - Brazil (he/him/his)

[Brian Brennan @_brianbrennan]

@karim22470 @Professor_Hoang Brazil faces a similar situation. Early industrialists in Brazil saw women and children as cheap labor, which began their integration into the workforce. Later, they were forced out of their jobs so men could have them. Women are expected to stay at home and raise the children.

[Brian Brennan @_brianbrennan]

Businesses in Brazil are organized as a vertical hierarchy, meaning decisions are made top-down. Because of this and their flexible perception of time, negotiations in Brazil tend to take longer. #BUS302 @Professor_Hoang

[Brian Brennan @_brianbrennan]

@WestonJ97690358 In Brazil, less emphasis is placed on punctuality. Meetings may be cancelled last-minute or they may start and finish late. The relationships they build are more important than the timing of meetings. #BUS302 @Professor_Hoang

[Brian Brennan @_brianbrennan]

Appearance is very important to Brazilians. They have an eye for detail when it comes to clothing, so it’s important to dress professionally. Men should wear dark suits, but women have more freedom as long as they “dress to impress.” #BUS302 @Professor_Hoang

[Brian Brennan @_brianbrennan]

@SaraSandberg20 @Professor_Hoang Business in Brazil is also really relationship oriented. The way they greet each other usually involves a lot of physical contact and they spend a lot of time getting to know a business partner before negotiations #BUS302 @Professor_Hoang

[Brian Brennan @_brianbrennan]

Conversations in Brazil are fast-paced and animated. They don’t mind interruptions as that’s how they show interest in the discussion. Try learning a few words and phrases in Portuguese. It doesn’t have to be perfect and they will recognize the effort. #BUS302 @Professor_Hoang

[Brian Brennan @_brianbrennan]

@dayeyoon That’s interesting! In Brazil, you are also supposed to give business cards to everyone present. They should be printed in English on one side and Portuguese on the other. When presenting a business card, the Portuguese side should face the recipient. @Professor_Hoang

[Brian Brennan @_brianbrennan]

Personal relationships are highly valued in Brazil. Because of this, Brazilians will usually take the time to get to know an individual before discussing business. If you build a personal relationship and trust, you will have a greater chance of success. #BUS302 @Professor_Hoang

[Brian Brennan @_brianbrennan]

@ohanad22 @Professor_Hoang That’s interesting! In Brazil, titles aren’t as important. For a first meeting, it’s respectful to address someone by their title and surname, but for subsequent meetings, using someone’s title and first name, or even just their first name, is appropriate.

[Brian Brennan @_brianbrennan]

Time in Brazil is flexible and relaxed, with many living life at a slower pace. This results in negotiations taking longer. Also, it isn’t common to have precise plans or strict agendas, so meetings are often delayed/cancelled without warning. #BUS302 @Professor_Hoang

[Brian Brennan @_brianbrennan]

In Hofstede’s insights of Brazil, the country ranks lowest in individualism, indicating that people generally prefer tight-knit social networks. In a business setting, this results in an emphasis on group work and making choices for the good of the group. #BUS302 @Professor_Hoang