This is “Brandscapes” – the third installment of a new series exploring Ambient Identity in advertising. In these examples the “_cj” logo is made visible using only image elements and composition.
This technique looks at how we can integrate brand identity directly into a scene using generative workflows. The goal is brand presence that feels baked in and organic.
If you enjoy these please like, follow, and share. I’d love to hear what you think of these in the comments.
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#ProductionArtist #DigitalArt #GenerativeAI #AI #Brandscape #Brandscapes #ProductionDesign #AmbientDesign #GenerativeDesign #MotionDesign #MotionGraphics #ArtDirection #AdCreatives #BrandIdentity #CreativeStrategy #BrandExperience #Advertising #BrandStrategy #MarketingTrends #DigitalMarketing
Today's advertising demands high-quality, versatile assets. In this @shayd_johnson project for Square, I prepped every screen and credit card for instant customization. Swapping a graphic is as simple as replacing one layer, ensuring that file quality and consistency are perfectly maintained every time a new asset is ready to roll out.
If you have a brilliant creative vision and need meticulous file preparation, bringing an experienced Production Artist onto your team makes all the difference. Your core team stays focused on the big picture while your concepts become flawless, production-ready assets.
#retouching #compositing #colour #advertising #marketing
This is “Brandscapes” – the second installment of a new series exploring Ambient Identity in advertising.
This technique looks at how we can integrate brand identity directly into a scene using generative workflows. The goal is brand presence that feels baked in and organic.
If you enjoy these please like and share. I’d love to hear what you think of them in the comments.
. . .
#ProductionArtist #DigitalArt #GenerativeAI #Brandscape #Brandscapes #ProductionDesign #AmbientDesign #GenerativeDesign #MotionDesign #MotionGraphics #ArtDirection #AdCreatives #BrandIdentity #CreativeStrategy #BrandExperience #Advertising #BrandStrategy #MarketingTrends #DigitalMarketing
This is “Brandscapes” – the first installment of a new series exploring Ambient Identity in advertising.
This technique looks at how we can integrate brand identity directly into a scene using generative workflows. The goal is brand presence that feels baked in and organic.
If you enjoy these please like and share.
. . .
#ProductionArtist #DigitalArt #GenerativeAI #Brandscape #Brandscapes #ProductionDesign #AmbientDesign #GenerativeDesign #MotionDesign #MotionGraphics #ArtDirection #AdCreatives #BrandIdentity #CreativeStrategy #BrandExperience #Advertising #BrandStrategy #MarketingTrends #DigitalMarketing
@tim_cook - The Quicktime Gamma issue - can you finally fix this so video in the world looks as the artists intended?
"Apple has not fixed the QuickTime gamma issue because it's a feature, not a bug, according to Apple's perspective. They designed ColorSync to use a non-standard gamma value (1.96) when displaying Rec.709 video, aiming for a brighter, more visually appealing display, especially in bright environments. This approach, however, can result in videos appearing washed out or desaturated in certain applications or on different displays."