Cynthia Stark

VP Global Digital Strategy @SunLife; tweets are my own

[Cynthia Stark @_cstark]

Interest rates had a profound impact on Canadians in 2017, but where do they go from here? @SLGI_Canada Vice-President Chhad Aul shares his insights via @globalandmail. https://t.co/VmmXYy9WCw

[Cynthia Stark @_cstark]

Are consumers’ expectations outpacing marketers’ efforts? @CMO_com shares why ‘CX’ should move from #consumerexperience to consumer expectation: https://t.co/lKK4M6hlzZ

[Cynthia Stark @_cstark]

Spending time on the road with family this #summer can be a great way to see more and spend less. @SunLifeCA shares 4 secrets for making your next family roadtrip successful: https://t.co/Y17aRGdzff

[Cynthia Stark @_cstark]

JOMO or FOMO? @WIRED shares how @Google is helping users understand their habits and #unplug from their phones: https://t.co/6xpqebnXnV

[Cynthia Stark @_cstark]

Many of us have heard rumblings about #GDPR over the past few months. @Inc shares what the new regulations mean for #marketers: https://t.co/IqJIGulhr7

[Cynthia Stark @_cstark]

Instagram has seen an impressive growth over the last few years, and the introduction of #IGTV can change the game in social media marketing. How brands can take advantage: https://t.co/DmOF5zmMk4 via @ClickZ

[Cynthia Stark @_cstark]

Influencer marketing has recently experienced significant growth with a 198% increase in the last year alone. @lkamiu shares how #influencers can humanize financial brands via @Entrepreneur. https://t.co/NhgeFsYX6o

[Cynthia Stark @_cstark]

We’ve all read about how challenging the housing market has become for first-time homeowners, especially in urban areas like Toronto. If you’re planning to purchase a home in 2018, here are 6 things you should know: (link) via @SunLifeCA https://t.co/aYzcDht3y8

[Cynthia Stark @_cstark]

Happy #CanadaDay weekend! @SunLifeCA shares 7 reasons to love living in Canada: https://t.co/nIrNOo2903

[Cynthia Stark @_cstark]

Digital growth and emerging technologies are continuing to change the FI industry. @mashable shares how #AI is remodelling the world of banking and finance: https://t.co/yWSZGxXBVM

[Cynthia Stark @_cstark]

I’m proud to work for a company that promotes an inclusive culture for all employees. @goulet_jacques and @SunLifeCA employees share what inclusion means to them. #SunLifePride https://t.co/CN1ENYVGu7

[Cynthia Stark @_cstark]

I was excited to share with @TorontoLife how we’ve embraced the digital age with flexible work spaces and cutting-edge technology: https://t.co/ZDBc3dY5uB

[Cynthia Stark @_cstark]

I’m excited to share that @SunLifeCA has been awarded the #1 spot from @Forrester in their 2018 Forrester Life Insurance Wave report, which ranked 7 Canadian life insurance companies on how they excel in their digital businesses. Congrats #TeamSunLifeCA! https://t.co/WiQ7w58L3K

[Cynthia Stark @_cstark]

How is your marketing strategy improving the client journey? @eMarketer shares why #dataanalysis is critical to upgrading the customer experience: https://t.co/pB5etAgjiG

[Cynthia Stark @_cstark]

Is less really more when it comes to content marketing? @BrennerMichael shares insights on #contentmarketing quantity vs quality debate. https://t.co/BJ0h0Lcrjq

[Cynthia Stark @_cstark]

.@SunLifeCA shares new ways that wearable #tech is helping Canadians live healthier lives. What are your favourite #wearables? https://t.co/W8Ch9m1yLe

[Cynthia Stark @_cstark]

.@joshinav shares the growing and transformational role of #blockchain in digital marketing. https://t.co/6iSN6sCpX7

[Cynthia Stark @_cstark]

How is #retirement looking for Canadians? @SunLifeCA new #Barometer survey uncovers national findings on retirement and debt: https://t.co/79Gx34z6a9

[Cynthia Stark @_cstark]

According to research from @EpsilonMktg, 80% of consumers are more likely to do business with a company if it offers a personalized experience. How #personalization is expected to evolve this year: https://t.co/WtSiS2kSOX via @AdAge

[Cynthia Stark @_cstark]

Do you lead with your head or your heart? Blackberry CEO, @JohnChen shares how the most effective #leaders are skilled at both: https://t.co/2kIUWyNas7