I’m super excited about this one!
For a year that seemed to start off slow, getting accepted into the Witstart Fellowship and having the opportunity to learn from some of the best professionals feels like a breath of fresh air.
I look forward to what the next six weeks hold.
To rant?
Or tell a story?
Or share some wisdom?
My mind is too clouded to choose.
Being a business development rep means you're a frontline soldier who goes to battle almost everyday.
And today, I think I fought bravely and I'm on the verge of victory.
We go again tomorrow!
And after over 2 long years...
I'm here to try again...
And this time, I'm doing it differently.
I'm pushing back the curtains, and revealing the struggles, challenges, processes and the results.
Nothing complex...
Just everyday stories, rants, insights and wisdom of a BDR.
@TechSalesgirlie It definitely gets better from here onwards!!!
And I'm here to cheer the loudest!!!!
From WhatsApp to LinkedIn to X and to the ends of the earth...
I dey with you my gee!🚀🚀
Freedom...
That's one of the ultimate goals of man.
Sell to your prospects the freedom that your product provides.
Freedom from a problem that's held them bound...
Or...
Freedom to fulfill their primal desires.
People love to feel special.
So do this when next you create your marketing message:
• Call out your audience.
• Tell them your offer was created specifically for them.
• Show them how your product solve their problems.
They'd give you their attention and their money.
Scarcity is a concept that is man-made and is sometimes an illusion.
There's enough of 'everything' to go round; either in their pure form or in their alternatives.
But you can use 'scarcity' to your advantage if you understand the humans' craving for exclusivity.
The concept of giving up isn't complicated.
You either give up on your present lifestyle and pay the price your goals demand.
Or...
You give up on your goals and make do with the pain that comes with your present lifestyle.
Which would you give up on?
Just like fear..
Love is also an incredibly strong emotion.
People could literally do anything for something they love.
What's that result your prospects love that your product can give???
That result is what you should sell to them, if you want them to quickly buy from you.
Mastery takes time. In most cases, a lot of time.
And most people aren't ready to spend so much time being the best at what they do...so they remain average.
That's what should make you different.
If you want to be above the crowd; spend time doing what the crowd won't do.
How you communicate the value of your offer is key to handling your prospects' objection of:
"What's in it for me?"
If you can't communicate the value well enough...
Your prospect will want to buy at a lower price or never buy at all.