fogx

Product Engineer @passionfrootme

likes: product, search, recommendation systems, genAI, games

prev.:
drop out @ycombinator
PM @jinaai_
Founder @

[fogx @_fogx]

Claude CoWork now has a built-in skill to create marketing campaigns.

But context matters! General AI like ChatGPT and Claude struggle to go beyond the obvious.

Our Zest Agent is built to put the right information in the right place, at the right time.

v1 ✅ what's next?

[Passionfroot @passionfrootme]

Creator-led GTM works. Scaling it hasn’t.

Until now.

🍋 Introducing Zest, the first AI agent for creator-led GTM.

From one prompt, Zest builds strategy, finds creators, runs outreach, manages campaigns, and turns results into clear next steps.

Modern GTM is creator-led. With Zest, it’s finally scalable.

[fogx @_fogx]

agents -> MCP -> CLI access -> Subagent MCPs -> ?

next step: interactive (sub)agents that can communicate with the main agent. Seems like the perfect trade-off between context and composition/responsibility.

[David Cramer @zeeg]

Yesterday I shipped "Agent Mode" in Sentry's MCP, which exposes the MCP's toolset as a single subagent.

I wrote up a bit more about this and the initial results (13,600 tokens -> 720 tokens, 2x response time, diff ergonomics).

https://t.co/4HwXges5CX

[Google AI Developers @googleaidevs]

.@passionfrootme built an AI Campaign Strategist with Gemini 2.5 Flash to scale creator marketing. It uses structured output for UI control and agentic retrieval-augmented generation (RAG), speeding up campaign launches by ~5x.

Learn how: https://t.co/TApcGPbC4P

[fogx @_fogx]

disclaimer: limited experience, but i'm sure it also holds true for girls asking guys for advice

[fogx @_fogx]

asking LLMs to optimize prompts is like asking girls for dating advice... it just isn't good.

[fogx @_fogx]

Would be amazing if claude code had a way to (dynamically) enable MCP usage to avoid cluttering the context.
Even better - make MCP tools available only to specific subagents, so work can truly be delegated.

@_catwu

[fogx @_fogx]

@atomicflndr

[fogx @_fogx]

@thdxr its easy to hand wave the specifics of the job of a chef, but break it down into specific tasks and see how difficult it really is.

Break your emotional barrier and realize that cooking is just another application of science.

[fogx @_fogx]

@nickwm @cursor_ai please offer a larger subscription tier.
E.g. 2000-5000 premium tokens. Usage based pricing is not an option for a lot of workplaces.

[fogx @_fogx]

Litmus test for AI agent frameworks: Does it provide proper interfaces for all major languages - if you can build great agents, you can surely automate your own integrations?

[fogx @_fogx]

@_elledienne when will you do your keynote speech, where can I sign up?

[Passionfroot @passionfrootme]

We’re thrilled to announce our $3.8m seed round, the launch of Passionfroot 3.0, and our brand-new website!

A huge thank you to our customers, investors, and the Frooties who’ve made this all possible! Here are three big updates we’re thrilled to share:

🚀 Our Seed Round
A big thank you to everyone who joined us in this seed round, including Gina King (@SupernodeGlobal), @sequoia and @Accel Scout Funds, s16vc(s16vc, and world-class go-to-market and product angels from @HubSpot, @Linktree_, @AnthropicAI, and @NotionHQ

Thank you to @SabinaWizander (@creandum), who has backed us since the beginning and continue to double down on our journey.

✨ Passionfroot 3.0
We began with a mission to help creators monetize their content through high-quality brand partnerships, proudly serving creators like Zain Kahn from Superhuman, Marina Mogilko, and Alex Xu from ByteByteGo, and facilitating millions in payments across thousands of partnerships.

Today, we’re excited to launch Passionfroot 3.0—the first AI-powered B2B creator marketing platform that takes this mission further.

This evolution is transforming how companies scale go-to-market strategies through creator partnerships. As AI reshapes marketing and platforms favor individuals, creators have become essential to any B2B marketing mix.

We’ve quickly become the go-to platform for innovative teams like @intercom, @NotionHQ, @gammaapp, and @HubSpot, helping them reach thousands of potential customers and grow their brands.

It’s been a huge team effort, and we’re so excited to share it with you!

🌐 New Website
We’ve just launched a new website to better reflect what Passionfroot is today and where we’re heading. Check it out at Passionfroot dot me.

Our team includes some of the world’s most talented engineers, ex-founders, and operators, but we’re also more than that—we’re ski instructors, cat lovers, photographers, musicians, pasta experts and so much more. We have big plans ahead and we're hiring across Design, Marketing, and Sales & Customer Success.

Come join us!

[fogx @_fogx]

Have you faced similar challenges? Got any cool tools or solutions? Let’s talk! ♥️

It's been an amazing start at @passionfrootme. If you're looking for creators/companies to partner with,
find out more about us here:
https://t.co/BexGSpUJdG

[fogx @_fogx]

🚀 Just launched our biggest project at @passionfrootme – AI-powered search to find the perfect creators for your next B2B social media campaign! 🔍

Building a great search experience is hard.
Here’s what we learned 👇

[fogx @_fogx]

Personalization is powerful, but hard!
Integrating customer profiles into search is our next milestone. It’s challenging but super valuable for delivering great results! 🔜👤

[fogx @_fogx]

has anyone used this key on their macbook before: ±
???
Insane that it forced ~ away...

[fogx @_fogx]

@atomicflndr > fully digitize the incorporation process & a few hours
can't imagine German bureaucracy aligning with that one, but one can always dream, right? 😃