JDodd 🍄

creator strategy veteran | ex-@ea | 💖💛🩵

[JDodd 🍄 @_jdodd]

During parental leave, I set myself the goal of rebranding and relaunching my newsletter. Yesterday, I finally did that.

Welcome to Every Game a Playground: exploring creation within communities and their favourite games.

https://t.co/GH1bvoUu9W

[JDodd 🍄 @_jdodd]

Since y’all love my takes and also need to learn a thing or two about marketing, go subscribe to my newsletter: https://t.co/P9wDqTJQvT

[JDodd 🍄 @_jdodd]

Unbeknownst to the fucking loser who tweeted this, they’ve likely cost their agency any future contract with a major video game publisher again.

All because someone wanted to look cool to a small crowd that will never know/care about their name.

[Domino's Pizza UK @Dominos_UK]

God of War game with no Kratos = Pepperoni Passion with no pepperoni

[JDodd 🍄 @_jdodd]

@ChrisMancil This is my punishment for waking up and hip firing a take.

[JDodd 🍄 @_jdodd]

@ZhugeEX The caveat being that, while overseas hiring may increase, mid-and-higher level leadership roles are being further centralised in U.S. meaning less career progression for anyone not capable of/willing to relocate.

[JDodd 🍄 @_jdodd]

@LordElandrian

[JDodd 🍄 @_jdodd]

A week ago I left EA after being laid off earlier this year. 10.8 years, 27 games, 1bn+ UGC views, and a few too many contracts worth more than my annual salary.

It’s difficult to untangle the near-one third of my life spent at this place, primarily because of the profound impact that the experiences and people I’ve met have had on my life. I’ve been able to travel the world, live in three different countries, and gain a wealth of friends along the way.

Creator marketing wasn’t the field I expected to fall into - hell, it barely existed when I first joined - yet it quickly became a source of pride to have been part of the group that fought to grow the discipline within EA. Especially over the last few years, providing creators with a critical new source of income via our Support a Creator program and helping them take their passion full-time has been some of the most fulfilling work of my career.

While the circumstances of me leaving aren’t what I expected, it honestly feels like the right time to move on anyway. I’ve changed a lot since July 2015, and so has this company. For now, I’m just looking forward to spending more time with my son.

Thanks to everyone that made the journey so far down the Grand Line as wild as it has been. Time to chill a little before beginning the next chapter of my career. ✌🏼

[JDodd 🍄 @_jdodd]

@TGK_22 Too few times imo 🫂 Congrats on the new gig, btw! Great to see you moving on and up in the world

[JDodd 🍄 @_jdodd]

@Mitch_Loan Thanks mate. Loved our time working together, and I’m bummed we didn’t get to more these past couple years. That’s the goal now, and I’m honestly looking forward to that freedom again. Will miss you too, let’s not be strangers.

[JDodd 🍄 @_jdodd]

@HijabiHoo Thank YOU for making this best community worth fighting for! 🫶🏼

[JDodd 🍄 @_jdodd]

@DejaVuDarkmist Imma take all the votes of confidence! Thank you brother 💪🏼💪🏼

[JDodd 🍄 @_jdodd]

@CrusaderTwitch God damn, you got this ol’ dog feeling emotional 🥲 Let’s catch up soon 🙏🏼

[JDodd 🍄 @_jdodd]

@TorbisXD

[JDodd 🍄 @_jdodd]

@MillsTwitch The 🐐 through and through. Love ya.

[JDodd 🍄 @_jdodd]

@Carpo_vp Of course! You guys made it a blast to work with. Thank you 🤝

[JDodd 🍄 @_jdodd]

@TheKnappen Thanks boss! It’ll nice to play some Star Wars games as just a fan once again.

[JDodd 🍄 @_jdodd]

@CohhCarnage 🫂 best of luck with Emberville!

Oh, and:
- sandbox approach to solving puzzles/ combat
- unique, differentiated skill/ability progression to enable replayability across playthroughs
- meaningful consequences to choices that spiral into multiple possible narrative divergences

[JDodd 🍄 @_jdodd]

@Hir3ling 🥃💥🥃

[JDodd 🍄 @_jdodd]

@itsjustibs 👑

[JDodd 🍄 @_jdodd]

@eskeatv Been enjoying the peace and quiet that comes with garden leave heh. Thank you!

[JDodd 🍄 @_jdodd]

@danieljwillis Can you believe SimsCamp was 8 years ago!? Blink of an eye 🥲 miss you!

[JDodd 🍄 @_jdodd]

@geekypastimes Of course and thank you too! Still feel like there’s plenty more to do 🗻