By far the 2 top mistakes Bubble founders make on their onboarding flows are:
- Taking too long to demonstrate the product's value
- Leaving users to figure a complex products with zero guidance
>95% of the @bubble founders I've worked with have made at least one of these mistakes.
1. Offering a free plan that does way too much (why would anyone upgrade?)
2. Showing their paywall at the wrong point in the user journey (it needs to be at the point of the user's biggest need)
3. Charging far too little ($15 when competitors charge $49)
Fathom's onboarding flow is a masterclass.
Instead of boring form fields, they use "Mad Libs style"
Makes the whole boarding experience feel so much more human and conversational.
Most apps still use the spinning wheel loader.
The problem? It kills user patience and spikes drop-offs.
Here’s how to fix it:
✅ Show progress (users trust what they can see)
✅ Keep updates under 400ms (Doherty Threshold)
✅ Make waiting feel faster with micro interactions
Good UX is about perceived speed.