Katie

// Account not used // Happy writing. Life is getting quite exciting.

[Katie @_keepwithkatie]

“I was a monument to failure. I failed. I failed. I failed. I got fired. Never look at failure as a problem. Great creative people are outsiders. They look in and they learn from that.”

Sir John Hegarty on thinking big at @gluglondon

[Katie @_keepwithkatie]

Wisdom from @OffprintProject at @Tate

[Katie @_keepwithkatie]

Copywriting is life
spotted at Piccadilly, London

[Katie @_keepwithkatie]

I was already sold, before @Tudballistic told @gluglondon how and why she designed Tom's new poetry pamphlet - now I can't wait!

See you there?

[Katie @_keepwithkatie]

Now I see you, hidden word. "HOMELESS" spelled with a bold letter on each line #nowyouseeme

[Katie @_keepwithkatie]

@gluglondon “You have to create work which takes people’s attention away from these things – what you produce can’t be bad, it can’t be rubbish.”

@CreativeReview’s new Editor @El1zaWilliams at @gluglondon

[Katie @_keepwithkatie]

“I was a monument to failure. I failed. I failed. I failed. I got fired. Never look at failure as a problem. Great creative people are outsiders. They look in and they learn from that.”

Sir John Hegarty on thinking big at @gluglondon

[Katie @_keepwithkatie]

... you from their heart, not their head – so much so, you could convince us to get arrested for your cause.

Revolution not evolution
Do the opposite of what you’re supposed to do, sometimes. You can’t predict what might happen, but use data to see what’s certain without change

[Katie @_keepwithkatie]

GOODNESS FROM THE GOOD AGENCY

Belief before self-preservation
You become braver with time and practise. Start embracing your flaws and enemies, reframing risks and tolerating uncertainty.

Mission not metrics
Your work gets braver and more creative when your client briefs...

[Katie @_keepwithkatie]

“To be a serious writer requires discipline that is iron fisted,” she once said. “It’s sitting down and doing it whether you think you have it in you or not. Every day. Alone. Without interruption.”

Harper Lee harping on about writer’s block #relatable

[The Guardian @guardian]

The real story behind Harper Lee’s lost true crime book https://t.co/ioVtdPLnQu

[Katie @_keepwithkatie]

@Dr_Draper

[Katie @_keepwithkatie]

"Turn something from a problem into a feature. If it's a surprise, it's a disaster. If you're warned in advance, it's what you paid for."

Rory Sutherland at @howtoacademy

[Katie @_keepwithkatie]

@Dr_Draper @LexKerr Ah, thanks for thinking of me RW!

[Katie @_keepwithkatie]

“I often look at the idioms for the category I’m working in. What are the things said about coffee? What are the things said about whatever else I’m working on? And I’ll go, how can I twist that or take that truth and make it mean something else?”

@BenKayWriter

[Katie @_keepwithkatie]

“Writing should be done in the half spaces. You should write in places that people aren’t expecting. Here’s an example: if you take a cliché but you subvert it.”

@BenKayWriter to @pardonmycrumbs’ for #CommercialGrade podcast: https://t.co/NRMKhR586c

[Katie @_keepwithkatie]

"do your best to ignore the voice in your head and go with what's engagingly good, not necessarily what's grammatically right."

Glenn Fisher in The Art of The Click
#amreading

[Katie @_keepwithkatie]

Anybody: What do you do?

Me:

[Katie @_keepwithkatie]

Client's workshop, round two. Ding ding!

[Katie @_keepwithkatie]

Glenn Fisher: I see so much copy that is so dry, so void of life that I wonder if robots wrote it

Me: Heh heh eh. Stupid robots
Also me: *prays AI is forever illiterate*

[Katie @_keepwithkatie]

"The reason a lot of brands struggle with tone of voice is that they shy away from the one thing that makes them and their tone more interesting – a point of view."

@weallneedwords on why you shouldn't start with brand values or guidelines:
https://t.co/GHHwYGgx4j

[Katie @_keepwithkatie]

@gemmyred Thanks Gem!