@rorysutherland If that’s the case why are the best restaurants, hotels etc in London (where more people use public transport than the rest of the UK)?
One of my favorite pieces of editorial guidance of all time, from the moving remembrances of John Homans at @NYMag:
"Take some fucking words out,” he shouted at a writer. “It’s like a fucking Victorian living room in there.”
How to write on social. This thread is a good piece of writing. (Worth reading their other posts too. They’re consistently good at looking after their people and customers.)
In advance of this weekend (and our subsequent reopening on 9th at Borough) I thought it might be worth reintroducing you to the concept of a restaurant.
So. Restaurants. A thread.
@wisebartender @uglyhugh Hey Hugh (and thanks Paul), did you find a writer? We do wordy stuff for JKR, the agency who came up with Ugly’s brand. Here’s what we did for Hippeas: https://t.co/ekH4hYR4Rh.
Many of the UK government’s bigger ‘nudge’ lines have been good so far. But these newer ones are starting to sound like an A/B test brainstormed in a focus group. In North Korea.