LightCapital | lighting designed

Light is the most powerful visual asset there is.
My designs have improved the visual experience for clients around the world.
Insta: @_lightcapital

[LightCapital | lighting designed @_lightcapital]

***The 12 Foundations of Lighting Design***

Want to better understand what light brings to your design?

Here're 12 fundamental principles I've learned through my career - which they don't teach in design school....

THREAD

#designthinking #light #interiordesign #architecture

[LightCapital | lighting designed @_lightcapital]

***The 12 Foundations of Lighting Design***

Want to better understand what light brings to your design?

Here're 12 fundamental principles I've learned through my career - which they don't teach in design school....

THREAD

#designthinking #light #interiordesign #architecture

[LightCapital | lighting designed @_lightcapital]

Why do aesthetics matter?

“More than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information,” points out Williams, the William G. Allyn Professor of Medical Optics.'

https://t.co/EF4486gUAe

#designthinking #design #architecture #light

[LightCapital | lighting designed @_lightcapital]

**Choice-architecture**

Don’t tell people what to do, shape the choice architecture.

#designthinking

[LightCapital | lighting designed @_lightcapital]

Is your venue instagrammable?

Definition: '**visually appealing** in a way that is suitable for being photographed for posting on the social media application Instagram.'

Visual Appeal.

Light is the prerequisite for visual appeal.

#designthinking
#instagram
#LED

[LightCapital | lighting designed @_lightcapital]

How to fail at building design - I’ve seen it so many times.

> Spend $10,000,000 on the architecture

> Spend $1,000,000 on interior design

> Spend $10,000 on lighting

> Fail at the last hurdle.

Visual experience = bankrupted.

#designthinking #architecture #design #light

[LightCapital | lighting designed @_lightcapital]

Heuristic: The better you get as a designer the less light you need to use

Greater quality begets lower quantity.

Judicious use of a resource.

#designthinking #interiordesign #darkness #light #architecture

[LightCapital | lighting designed @_lightcapital]

We're fortunate to reap the benefits of massive technological progress built on the back of centuries of human ingenuity. We have an abundance of light, and for those that design with it, it behooves us to apply it wisely.

[Alec Stapp @AlecStapp]

Still one of my favorite charts of all time:

The price for lighting went from "insanely expensive" to "basically free" — aka an abundance of light 💡

[LightCapital | lighting designed @_lightcapital]

Lighting design is the process of planning the:

Spatial distribution of light

Spatial distribution of energy

Spatial distribution of visual attention

#light
#design
#architecture
#interiordesign
#designthinking

[LightCapital | lighting designed @_lightcapital]

Architecture is fixed, static, and constant, how it is perceived is not.

With the appropriate application of light it becomes dynamic.

#architecture #light #lightingdesign

[LightCapital | lighting designed @_lightcapital]

That's a wrap!

If you enjoyed this thread:

1. Follow me @_lightcapital for more
2. RT the tweet below to share this thread with your audience

[LightCapital | lighting designed @_lightcapital]

**The realm of urban darkness**

‘the night is commonly represented and understood according to opposing narratives of fear and pleasure...

[LightCapital | lighting designed @_lightcapital]

**The realm of urban darkness**

‘the night is commonly represented and understood according to opposing narratives of fear and pleasure...

[LightCapital | lighting designed @_lightcapital]

Although electrification has diminished distinctions between night and day, in developed countries, for the best part of a century, the historical legacy of the night’s power to transform landscapes and people still shapes activities and behaviours’

#designthinking

[LightCapital | lighting designed @_lightcapital]

That's a wrap!

If you enjoyed this thread:

1. Follow me @_lightcapital for more
2. RT the tweet below to share this thread with your audience

[LightCapital | lighting designed @_lightcapital]

**Light is all there is to see.**

Without light our primary sense, vision, is nullified absolutely. Light is inextricably linked to the experience of anything you see. The natural environment, a piece of architecture, art, theatre, your home, a loved one.

#designthinking

[LightCapital | lighting designed @_lightcapital]

**Light is all there is to see.**

Without light our primary sense, vision, is nullified absolutely. Light is inextricably linked to the experience of anything you see. The natural environment, a piece of architecture, art, theatre, your home, a loved one.

#designthinking

[LightCapital | lighting designed @_lightcapital]

Something can be lit to be ‘seen’ but this is very different from lighting something to be beautiful.

#architecture
#aesthetics
#beauty
#light

[LightCapital | lighting designed @_lightcapital]

WYSISYE

What you see is what you experience.

What your senses experience - is what you feel.

When visual attention is scarce, the quality of your visual environment matters even more.

#designthinking

[LightCapital | lighting designed @_lightcapital]

That's a wrap!

If you enjoyed this thread:

1. Follow me @_lightcapital for more
2. RT the tweet below to share this thread with your audience

[LightCapital | lighting designed @_lightcapital]

**Value & Positioning**

The value proposition of my work is not uniformly distributed throughout the market. The value is skewed towards higher-end projects.

In my experience (using rough numbers), clients are willing to spend the following on Lighting....

#designthinking

[LightCapital | lighting designed @_lightcapital]

**Value & Positioning**

The value proposition of my work is not uniformly distributed throughout the market. The value is skewed towards higher-end projects.

In my experience (using rough numbers), clients are willing to spend the following on Lighting....

#designthinking

[LightCapital | lighting designed @_lightcapital]

My job is to deliver on the vision.