The Mixed Zone

Top sports journalists and leading athletes join forces to bring the best women's sport online: a @womensporttrust initiative. Follow on Instagram: themixedzone

[Tammy Parlour MBE @Tammy_Parlour]

Looking forward to judging the inaugural Festival of Women’s Football Awards to amplify and showcase the women’s game from grassroots to professional level. Still chance to enter here: https://t.co/9f6b8bLrZh

[Women's Sport Trust @WomenSportTrust]

Thrilled that we're a finalist in the UK Sponsorship Awards in the "Best Use of Research, Measurement, and Evaluation" category.
Honoured to be recognized alongside such an impressive line-up!
https://t.co/zuymcAbjQa
#SponsorshipAwards #UKSA2025

[Broadcast Sport @broadcast_sport]

The latest #broadcast #insights from @WomenSportTrust reveal the steady growth of women’s sport. In this exclusive comment piece, Tammy Parlour analyses the latest viewership trends, as revealed in the organisation’s annual report.

https://t.co/Nx7dwCkIAY

[Tammy Parlour MBE @Tammy_Parlour]

How important are player socials in driving growth in women’s sport? Super to discuss this and our latest @WomenSportTrust report today on @sportsagentspod https://t.co/vKvL6wXQ54

[Women's Sport Trust @WomenSportTrust]

@ChelseaFCW @tiktok_uk Our report also shows the powerful influence of female athletes on social media with @BarclaysWSL player accounts receiving higher levels of cumulative @instagram engagements than male Premier League accounts 4/6

[Women's Sport Trust @WomenSportTrust]

2024 marked a new record for viewers of domestic* women’s sport, but when figures inc global tournaments such as Football and Cricket World Cups, last year still tops the charts. 2/6

[Women's Sport Trust @WomenSportTrust]

@ChelseaFCW @tiktok_uk @BarclaysWSL @instagram @tiktok @SportsPro @ilona_maher @CocoGauff Full details of the latest research is available on the Women’s Sport Trust website 6/6
https://t.co/7d5PVS6rjj

[Women's Sport Trust @WomenSportTrust]

@ChelseaFCW @tiktok_uk @BarclaysWSL @instagram In 2024, female athletes accounted for 61% of all @tiktok views among the world’s 50 most marketable athletes, as listed by @SportsPro 5/6

[Women's Sport Trust @WomenSportTrust]

The @womensporttrust review of 2024, published today, shows interest in female athletes and domestic sport* continues to grow 1/6

[Women's Sport Trust @WomenSportTrust]

Our report also shows that 86% of respondents said their sponsorship of women’s sport had either met or exceeded their ROI expectations and 32% reporting that their women’s sports activations recorded better than expected delivery on KPIs
3/5

[Women's Sport Trust @WomenSportTrust]

While sponsors of men’s sport identify reach and coverage as drivers of success, in women’s sport an alignment with values and an opportunity to make an impact on a growing rightsholder are important success criteria.
2/5

[Women's Sport Trust @WomenSportTrust]

Full details including recommendations are available on the Women’s Sport Trust website

https://t.co/FfsWfkdsEO

5/5

[Women's Sport Trust @WomenSportTrust]

Despite the upwards trajectory of women’s sport some persistent challenges continue to arise. 2 in 5 brand decision makers think that the lower perceived public appeal of the property acts as a deterrent to investment. 4/5

[Women's Sport Trust @WomenSportTrust]

The latest @womensporttrust research, published today, reveals women’s sport sponsorship is set for continued growth, with 4 in 5 brand decision makers saying they are likely to invest in women’s sport sponsorship
1/5

[Women's Sport Trust @WomenSportTrust]

We won!

We are unbelievably proud to have won "Best Supporter of Women's Sports" at the 2024 Sport Business Awards. Being recognised for the work we do in driving forward the industry means a lot.

[Tammy Parlour MBE @Tammy_Parlour]

We’re hiring - come and work with me…

[Women's Sport Trust @WomenSportTrust]

Do you want the chance to influence the next stage of development for women’s sport?

We’re looking for a *Senior Comms and Marketing Manager* to join the team.

Details here: https://t.co/A8Cpmqsevk

[Women's Sport Trust @WomenSportTrust]

The latest @womensporttrust research, published today, highlights the golden social media skills of @TeamGB female athletes as they dominated TikTok ‘views’ at #Paris2024 this summer. 1/6

[Women's Sport Trust @WomenSportTrust]

Saying goodbye is never easy, but at our recent AGM that is what we had to do. Three of our longest-serving and valued Trustees are stepping down. Read more here:
https://t.co/uF8dml8EeM

[Women's Sport Trust @WomenSportTrust]

World number one v world champions - a special rivalry.

Watch @RedRosesRugby live today on BBC One
Kick-off: 14:30 BST
https://t.co/N3bJO6vepH