Raymond Williams

Talking about sports and clothes. @skratch |

[Raymond Williams @_raymondwill]

Remember the Nike 24.7 relaxed pant Rory wore a while back... Tommy is wearing the Regular cut version...

The white polo is from East Lake Golf Club FYI...

🔗: https://t.co/mzJyz5MnwH

[Raymond Williams @_raymondwill]

For those wondering about Rory's new look...

These are not a part of Nike's "Golf" collection instead, they belong to the Nike 24.7 lifestyle collection. Rory and Tommy Fleetwood have worn a number of pieces from this lineup in the past, just not this particular fit.

Nike 24.7 PerfectStretch Dri-FIT Regular Chino Pant

https://t.co/bfpOAYQioa

[Raymond Williams @_raymondwill]

A note about @WTGLgolf LA vs. DET last night. 4 of the 6 players competing were in Nike.

The stock conversation is getting exhausting, but the reality is, time & time again, the Swoosh just shows up. We're in the slow season of golf. Breathe some life into these athletes... You've got a youngster like Kiara and a legend like Michelle sharing the same stage.

Have some fun with these personalities. Don't get so caught up in merchandising. Make some PEs, tell some stories, give people something to get excited about. There's so much to work with here.

[Raymond Williams @_raymondwill]

Being a creative in today’s world has to be one of the hardest eras to stay genuinely inspired. Having quite literally the world at your fingertips can start to dull the mind.

The real world will always be the best creative unlock...

Quincy, (@ScHoolboyQ) found that in golf. Getting outside, trying something new, meeting new people. The game opened his mind & gave him a whole new place to pull inspiration from.

@malbongolf is so fascinating because it's become this playground for so many different personalities to bring their own experiences & creativity into golf. One of my favorite brands in the world right now.

[Raymond Williams @_raymondwill]

Not wrong. "Energy return" is just marketing for how efficiently the foam rebounds. Footwear and the ground are constantly stealing energy, you just can't put that on a box lol.

It's like Organic Free Range eggs... Marketing is gonna do its thing... It's up to the end consumer to do a bit of research...

[Freddy Doubles @freddydoubles]

Yeah I have a quick question. Return the energy from where? Where is the energy going? What energy are you talking about in the first place?

[Raymond Williams @_raymondwill]

We gotta give @OriginalPenguin their flowers.

As golf continues to revisit the colors, fabrics, and silhouettes of the 50s, 60s, and 70s, it’s pretty cool seeing a brand that helped shape that era still doing its thing.

71 years of history, one iconic little penguin, and a whole lot of character.

Pete’s been at it since 1955.

[Raymond Williams @_raymondwill]

Brief Update...

Nothing can be done. 🫠 @HeyKnudson I got a @FujikuraOnTour Ventus on deck though...

[Raymond Williams @_raymondwill]

Golf clubs went on an adventure sadly the 7 wood was destroyed…

[Raymond Williams @_raymondwill]

Another one landed...

Malbon | Quincey Hanley

@ScHoolboyQ for @malbongolf

🔗: https://t.co/gRcw6ej1au

[Raymond Williams @_raymondwill]

I really like how clean this Timex Marlin piece is...

Is it worth the price tag? $170...

Are there better alt options out there?

[Raymond Williams @_raymondwill]

One of the few collaborations I genuinely get antsy about. Metalwood x Oakley.

Heavy emphasis on the head-to-toe collection this round. @SetalwoodMudio is such a fascinating brand. The way they move and show up in golf is arguably one of the most unique approaches in the game, both in strategy & product.

This @oakley collaboration has the soul of vintage sportswear, built with some sound technical innovation and materials around. Really, really good stuff...

[Raymond Williams @_raymondwill]

I chatted with Cáje Moye, Sr. Creative Director at @SunDayRed, over a year ago and he broke down the strategy behind these archive moments.

Hearing how much joy and nostalgia Tiger felt when the team first pitched the idea is pretty amazing. These callbacks clearly meant something to him.

[Raymond Williams @_raymondwill]

Say what you want. But @SunDayRed is living their best life. Augusta National April 7th, 1995. Sheesh.

🔗: https://t.co/PlTf6oQwYo

[Raymond Williams @_raymondwill]

And the bag to match. 🤌🏽 Cmon son!

🔗: https://t.co/4G9MEDHpQw

[Raymond Williams @_raymondwill]

Say what you want. But @SunDayRed is living their best life. Augusta National April 7th, 1995. Sheesh.

🔗: https://t.co/PlTf6oQwYo

[Raymond Williams @_raymondwill]

@foggyjb @PayntrGolf I mean.... They are absolutely in the conversation

[Raymond Williams @_raymondwill]

A bit of golf shoe nerd news...

@PayntrGolf just landed a U.S. patent for a golf shoe built around its propulsion plate, designed to return energy during the swing. Pretty legit step for a brand making a case to own the modern performance golf shoe.

Have you gave any of their footwear a run yet? Any questions I can answer?

[Raymond Williams @_raymondwill]

@procaddiecoach @PayntrGolf Very much true to size. They have more room in the toe box than your standard shoe. I wouldn't categorize them as "wide". But do provide more room...

[Raymond Williams @_raymondwill]

@BowTied_Golfer @PayntrGolf Should peep all their patents. Kinda wild...

[Raymond Williams @_raymondwill]

Two newest additions...

@SLoafSocialClub just dropped a bunch of new candy on the site. "Needlepoint November"

🔗: https://t.co/I0gQnH3riT

[Raymond Williams @_raymondwill]

The @manorsgolf x @SunMountainGolf Collaboration is very nice in-hand

🔗: https://t.co/WFMsjdeiLi

The last few years of bag and accessory designs across the industry have been so legit.

[Raymond Williams @_raymondwill]

🚨 Just In...

@brysondech for @swaggolfco thoughts on this ongoing collaboration?

[Raymond Williams @_raymondwill]

One of my favorite parts of the first @WTGLgolf match was seeing how the players made it their own. Linn Grant out there in boots for NYGC and Michelle Wie West bringing back her custom Nike Tempo Gs from the U.S. Women's Open.

Sometimes you get a better sense of somebody by watching them compete in a different arena. Sometimes it’s what they pull out of the closet.