@coachnathel You are very right, Nathel. They want to build the audience, but they don't know how to sell to the audience.
They may not even have the right audience that they can sell to.
Besides, the other people out there that have given themselves a good life through their effort, do they have two heads?
I always remind myself that so long as they can do it, I can also do it.
I have never really had a personal motivation to hustle harder than to make money and enjoy.
But now, when I look at my kids right in front of me, playing and leaving their lives, I can't afford to slack.
As they grow, they need food, good clothes to wear, a good education, and of course financial protection from their parents.
I know it is my responsibility to give them that life they deserve. So, when I feel like I don't want to do the work, I remember my kids.
@eric_gugua Eric is one of the few people saying it as it is. The advent of the internet and content creation has made every young person admire stardom and want to become one.
There must be people that will do the boring and quiet jobs like medicine, engineering, accounting, and co
@coachnathel Lifestyle marketing really works on Nigerians, from my experience. However, prospects can be blinded by the illusion that there is no required hard work underneath.
One of the major irony about going to school, getting an education, and taking up a job is that it gives you a fixed way of viewing the world.
If you are unfortunate like myself, you will be in that job and perform just one set of tasks for years.
As a Nigerian student or graduate, try to research and find out the trend in the global work and business space. Don't be scared to experiment. Don't be scared to loose money.
Look out for the kind of knowledge you need to have to enable you to succeed on your own.
4. Finally, I love the flexibility it gives. You can whip up your phone or laptop and work from about anywhere with an internet connection. Location is no barrier. It gives a kind of superpower vibe.
The major reason why I love digital marketing is this.
1. It is one of the only fields where you can generate money without owning a single product or service.
If you know how to gather the attention of people, you can influence them to make a purchase
3. The skills from digital marketing positions you in a vantage point to better build your personal brand. You can go from a regular person to a thought influencer that people listen to within a year.