Would you join a club for families where you and your kids can work, play, relax, exercise, dine?
From @bhargreaves
1,500 families signed up for The Beginning Clubhouse before they even opened the doors. While Soho House kicks kids out at 6pm, these founders are building a club exclusively for families.
Here's how they're creating a category that didn't exist in NYC:
Most private clubs represent extended adolescence.
• Soho House kicks kids out at 6pm
• Country clubs optimize for childless professionals
• "Family spaces" are either Chuck E. Cheese chaos or sterile community centers
The problem is simple: Modern families already spend $2,400/month on fragmented services:
• Boutique gyms
• Co-working
• Childcare
But there's nowhere that everyone's actually happy for 3+ hours.
Enter The Beginning: A 45,000 sq ft family club opening summer 2026 in Brooklyn Heights.
The founders aren't just building a business. They're local parents solving their own problems.
1/ The niche strategy works:
Other clubs prove it:
• Soho House for creatives
• The Lighthouse for content creators
• San Vicente for celebrities escaping paparazzi
60% of private clubs report net-new member growth since 2022.
Now families get their turn.
2/ The location makes perfect sense:
50 Columbia Heights, originally built- in 1924.
Seven floors. Manhattan skyline views. Walking distance to Brooklyn Bridge Park.
The economics look solid:
• ~$400/month for adults
• ~$200/month per child
• Target capacity: 1,500 families
They hit that number in pre-registrations alone.
3/ The market gap:
Traditional hospitality real estate completely ignores families with money.
This isn't just another club.
It's infrastructure for a lifestyle that doesn't exist yet.
The Radical Play Concept Partners have proven the need with a similar project based in Dallas.
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Felt cute, might delete later. Drank some wine, talked to all my friends and remembered one of my nyc favorites inspired by a post I saw on @MASNYC X @AskLevee @ Delancey Street/Essex Street https://t.co/NNSQTvtnyT
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