Our social campaign is nominated in two categories for #ShortyAwards Audience Honors! Help us vote and share daily through April 8th: https://t.co/JkjpzCgcD8
Love the behind the scenes look at our recent ad.
Incredible work to deliver an important message: the average person is stuck inside an inadequate system, and they don’t realize there’s a way out. We're providing a way out.
we spoke with @catferdon earlier today on our live show about the new @coinbase campaign. really interesting stuff coming from the team there – she gave us the debrief on their creative strategy, practical effects, and longterm plan
#advertising#marketing
“Why did you buy a Super Bowl ad for karaoke?”
This is why. It broke through and got people's attention. The superbowl is such an overwhelming event, the first step is even being noticed. Only then have you bought the right to get them interested in the next step: crypto.
We'll start thinking on formats for future ads. What do you think we should try next?
Working on @coinbase’s Super Bowl ad has been such a career highlight. Our creative studio team, our marketing leaders & our agency @isleofany are all the best in the biz and I loved every second working with them 💙
On a flight now to go shoot the next one!