Going back through “Measuring the Moat” by Mauboussin.
Here are some helpful things:
1. Industry Map
- Important to understand all of the players in an industry and how the whole value chain works.
Marketing on a budget is hard.
47% of small businesses spend less than $10K per year for digital marketing.
Luckily — with the right strategy — this budget is more than enough.
Here are 9 techniques to bring more customers to your business without burning money on ads:
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『Warren talks about these discounted cash flows, but I’ve never seen him do one. If it isn’t perfectly obvious that it’s going to work out well if you do the calculation, then he tends to go on