Andrei Philip Iacob

Tech, IT, Cybersec, Telco, M&E - Account Director with the happy chaps @RedLorryComms - also into football, basketball, boxing, and the occasional PR news

[CRN @CRN]

Gos Hein van de Wouw, Juniper Networks’ former vice president focused on the Europe, Middle East, and Africa (EMEA) region, is wireless specialist @ExtremeNetworks’ new senior vice president of EMEA sales.
https://t.co/HeyQ1ufMUn

[Rohan Banerjee @RBanerjee23]

Hello again. Working on a piece for The Telegraph about the vital art of talking to strangers. It'll riff on the importance of in-person interaction in an increasingly digitised world. Would love to talk to a sociologist/psychologist. [email protected]
#journorequest

[Kaspersky @kaspersky]

Your digital self has a dark side. And it's leaving the door wide open for trouble. 🔓

Oversharing that holiday pic? Not checking who's really behind that new follower you got? It’s not just a bad habit – it’s a goldmine for fraudsters using deepfakes and catfishing scams.

Ready to meet the you that scammers see?

Discover your Digital Alter Ego in Kaspersky's new quiz. It’s interactive, it’s revealing, and it might just save your skin.

Don't wait until it's too late. Uncover your vulnerability now!
👉 https://t.co/CQu7sRavSV

[Louisa Gregson @LouisaGregson]

Urgently looking for strong real life #health stories #journorequest

[Carly Martinetti @PRcarly]

Steal this 3-email follow-up sequence that’s landed my clients in Nashville Business Journal, Inman, The AI Journal, and others last quarter (works for evergreen stories, not breaking news):

📧 EMAIL 1 (48 hours after initial pitch):

Subject: Quick follow-up: [Topic] story

Hi [Name],

Wanted to circle back on the [topic] story I pitched [when]. I know your plate is always full, so no worries if you missed it.

I found this [specific data point/study/trend] that adds another layer to the story—thought it might be interesting for your [specific section/beat].

No pressure if timing isn't right. Or, if you're working on something else where [Expert name, why they matter] can be of use, just let me know.

[Your name]

📧 EMAIL 2 (a week after first follow-up):

Subject: Different angle: [New angle on same topic]

Hi [Name],

I know I reached out about [original angle], but wanted to float this by you instead.

What if instead of focusing on [original angle], [expert] looked at [completely different angle on same topic]? Especially with [recent news hook/trend], this could be timely for [specific upcoming issue/section].

[Expert name] could speak to both the [specific aspect] and [specific aspect].

Worth exploring?

[Your name]

📧 EMAIL 3 (a week after second follow-up):

Subject: Last check-in + here if you need me

Hi [Name],

I know the [topic] story probably isn't a fit right now -- no worries at all.

That being said, please keep [expert name] in mind for future [relevant beat] stories.

They're always great for quick thoughts on [specific expertise areas].

Talk soon,

[Your name]
___

TAKEAWAY:

Your goal isn't to get every journalist to respond; it's to adopt a systematic approach that respects their time while maximizing your chances of getting coverage when the story is truly right.

It’s not so much about persistence as it is about adding value at every touchpoint.

Questions?

AMA in the comments 👇

[The Fast Mode @TheFastMode]

Today's read: Austria's Citynet Adopts RtBrick Software & UfiSpace Hardware to Modernize Broadband Network 📣
https://t.co/isuP45lT0F

Read the full story by clicking on the link below ⬇️

Never miss a beat in telecoms. Catch the latest news on @TheFastMode 🚀 #tech #telecoms #…

[DigitalStudio @DigitalStudioIn]

🚨 Last & Final Extension Alert! 🚨
The wait is over — this is your last chance to enter the 9th Annual Digital Studio M&E Awards 2025

Nominations close on 29th September 2025
Sofitel BKC, Mumbai
15th October 2025 | 6:00 PM onwards

Nominate now: https://t.co/EUVqe4udII

[Andrei Philip Iacob @a_philip5]

@PRcarly It’s all about THEIR audience, love this Carly!

[Carly Martinetti @PRcarly]

The 3 PR pitch angles that consistently get clients into The New York Times, Wired, and Bloomberg:

1. "Breaking News + Expert Analysis"

Don't pitch your company. Pitch exclusive information journalists can't get elsewhere.
Find unreported trademark filings, regulatory changes, or industry data. Then offer your expert to explain what it really means.

Template: "BREAKING: [Entity]'s [Action] Reveals [Surprising Implication]"

2. "Contrarian Insight"

Challenge conventional wisdom on familiar topics.

While everyone focuses on X, you reveal why Y is what actually matters.
Template: "[Old Way] Is Over. Enter [New Way]."

3. "Funding as Human Story"

Stop leading with dollar amounts. Lead with the human element.
The compelling founder journey, the underserved community, the 30K-person waitlist. The money just validates the story is real.

Template: "[Human Hook]: [Company] Raises $X to [Solve Problem]"

What makes pitches fail: Generic "thought leadership" and leading with what YOU want coverage for instead of what THEIR audiences need content about.

[BroadForward @BroadForward]

Disaggregated networks consisting of flexible, software-driven components are no longer an experiment. They’re the foundation for the agility, scalability, and transparency operators need to thrive. https://t.co/MSS1Y9LW4Y #RtBrick #DisaggregatedNetworks #5G #6G

[M Prushothma Rao @Prushothma]

Today's read: RtBrick Report: 87% of Operators See Customer Demand Outpacing Network Capabilities 📣

Read the full story by clicking on the link below ⬇️

Never miss a beat in telecoms. Catch the latest news on @TheFastMode 🚀
#tech #telecoms #technews
https://t.co/pIhxgq1Lum

[Andrei Philip Iacob @a_philip5]

Telcos want future-ready disaggregated networks but can't deliver by @Gadget_Ry in @TTech_News https://t.co/y167uTCS09

[Steve Dinneen @steve_dinneen]

I'm looking for PITCHES for our upcoming @CityAM Magazine. We want big, bold, fun, weird ideas, whether it's a deep-dive into a modern trend or a personal essay on something you're obsessed with. I'll start a 🧵below with some examples from our latest issue #journorequest

[TechHerald.in @TechHerald_in]

#RtBrick expands #Indian #Engineering team by 50% amid soaring 300% global growth #hiring https://t.co/CD7j3mI1w8

[Maddyness @bymaddyness]

⚡️Exclu Maddyness : @keryssoftware boucle une levée de fonds pour accélérer son développement aux côtés de @daphnivc , @kimaventures , @seedcamp et @backtracevc. 👇

https://t.co/r1Giso5emi

[Alison Coleman @alisonbcoleman]

#journorequest I'm looking for 5 winning customer retention strategies being deployed by #entrepreneurs & #startups for 2025. Is it all about AI? Or are more traditional methods still effective? email: [email protected]

[Tech.eu @tech_eu]

KERYS Software raises €6.2M in pre-seed funding to tackle the carbon cost of corporate IT https://t.co/cPdHH5KkMQ

[Sophie Butcher @soph_butch]

🚨🚨🚨Happy to share that I’ve been promoted to be a Senior Social Editor @theipaper!

[Jenna Johnson @Jenna_DC]

Some personal news… I am headed to The Atlantic and absolutely thrilled for the opportunity to work with everyone there. I am forever grateful for my nearly 18 years at The Post, where I learned how to be a reporter, writer and editor. https://t.co/OFNqHgHfD9

[James Warrington @j_a_warrington]

Personal news: Delighted to have the shiny new job title of media and telecoms editor for @Telegraph

All the more reason to get in touch with your tips/gossip