Anujay

Quant to Qual Guy 😎| Helping startups find their footing in growth 🚀and analytics 📈| Tweets & Threads about data led growth

[Anujay @aadha_kilo_data]

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[Anujay @aadha_kilo_data]

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[Anujay @aadha_kilo_data]

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[Anujay @aadha_kilo_data]

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[Anujay @aadha_kilo_data]

The job of a growth system should not be to increase no of actions per user - it should be reduce the cognitive cost of using your product.

Avg Time Spent per user can easily be a result of poor product navigation.

[Anujay @aadha_kilo_data]

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[Anujay @aadha_kilo_data]

You optimise what you measure. We all know that. But you measure only what your tools allow you to - Isn’t that a problem?

That’s why measuring user quality is tough and that’s why no one prioritises that as a metric.
User Quality is dynamic and convoluted - unlike M1 Retention

[Anujay @aadha_kilo_data]

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[Anujay @aadha_kilo_data]

User churn is taken a lot for granted.
There is not enough fire on why even 1 user decided to not come back to you.

User tried your product, and hated it.
Simple.

[Anujay @aadha_kilo_data]

Part of going to the Bengaluru airport routine is the frustration on city’s infrastructure causing random traffic jams. 🤬

[Naval @naval]

There is unlimited demand for intelligence.

[Anujay @aadha_kilo_data]

It’s quite simple - Apps that are not meant for media consumption should add no element of UI that pauses the music playing on a legit music app!

Don’t wonder later why conversion dropped.

[Anujay @aadha_kilo_data]

@ku1deep @dineshpaii @ganeshsonawane On the organiser side, it’s first an obligations business and then a money business. On the consumer side, it’s first an experience business and then a ticketing business.
The play book has been refined over so many years to deliver the first expectations to both parties.

[Anujay @aadha_kilo_data]

@ku1deep @dineshpaii @ganeshsonawane That’s on movies side. The events side is a bit more complicated with many parties involved.

[Anujay @aadha_kilo_data]

It’s too easy to associate to every tragedy and for some the only way to live ..
the real challenge is to be unbothered and keep pushing through your daily/ weekly/ life goals - come what may!

[Anujay @aadha_kilo_data]

It’s not the choices you make that define success, as much as sticking with them to give your intuition a fair shot do!

[Anujay @aadha_kilo_data]

Waking up at 4am to go for a jog and gym is discipline, but so is making sure you spend 30 mins everyday on your happiness.

Discipline compounds.

[Anujay @aadha_kilo_data]

The only way things happen is when you make it happen!

[Anujay @aadha_kilo_data]

Being desperate and cringe to go viral seems to be a global phenomenon.

Say no to jumping jacks business owner reels! 😎

[Anujay @aadha_kilo_data]

Blows my mind where Apple has reached philosophically.
AirPods Pro3 and AirPods 4 with ANC are technically similar product - the only difference AirPods 4 ANC is cheaper is due to its poorer design.

High quality design was a given in all Apple products!