Aaron Yih

My big question: What makes a good life?

[Aaron Yih @aaron_yih]

@noahkagan 6 months ago, you posted about a business idea providing a subscription service to take garbage cans out. I was running that business and sold it to someone who I met through that post. Since then I've been working on this and someone linked it below 🤯 https://t.co/DDE4Zn4mvr

[Aaron Yih @aaron_yih]

@WilsonGHung @noahkagan Nextdoor and hs job boards/newsletters!

[Aaron Yih @aaron_yih]

@WilsonGHung @noahkagan It has more to do with the scale we operate at. Ideally we’d have enough customers to sustain a full time employee.

Counterintuitively, you might think that hs kids are super flakey, but if you find the right guys, they do amazing work every time.

[Aaron Yih @aaron_yih]

@medichylton @noahkagan Yes...it may be a unique market. Median home price over here is over $2M.

[Aaron Yih @aaron_yih]

@noahkagan @noahkagan Would love to connect and chat further if you're interested!

[Aaron Yih @aaron_yih]

@noahkagan Totally. The numbers:
So we charge most customers $14/week. If they have a long driveway we charge more. If they live off of an existing route, we charge more. The highest price anyone is paying is $24/week. --> $728/year to $1248/year

[Aaron Yih @aaron_yih]

@noahkagan Something unexpected: Managing the employees is easier than expected. We have a custom-built mobile app that keeps track of customers’ service details and emails them automatically when service is complete. When we have good employees, it’s basically passive income.

[Aaron Yih @aaron_yih]

@noahkagan 3.) Customer density - the most expensive part of providing the service is driving from one house to another. We recently solved this issue by passing on this additional cost to the customer. The right customers are very price inelastic for this service.

[Aaron Yih @aaron_yih]

@noahkagan Challenges:
1.) Customer acquisition - Most people have this problem solved in some way, so we have to catch them in a transition period. For instance, people who just moved into the house, had kids go off to college, fell and broke their bones (surprisingly common), etc.

[Aaron Yih @aaron_yih]

@noahkagan We operate at about 40-50% profit margin with most customers coming through free marketing channels. I have some automated flyers going out to new homeowners which works when there is a lot of turnover in a neighborhood but not during slow periods like now.

[Aaron Yih @aaron_yih]

@noahkagan Our customers NEVER churn. They only cancel service when they sell their home and move away. My first customer ever has been with us since Jan 2020 and has spent $1200. Avg ownership time in the neighborhood is 10 years, which suggests that LTV will be $7,280 - $12,480.

[Aaron Yih @aaron_yih]

It's kind of crazy how it took me this long to understand that if you don't share things online, like-minded people can't find you.

[Aaron Yih @aaron_yih]

I recently met with @dkb868. We talked a lot about creating content and building an audience. Actionable insight #1: post some thoughts on twitter. If you don't share your thoughts, no one ever has a chance to engage with them.

[Aaron Yih @aaron_yih]

0x1AD136570C17ACB5A96d1325976b00Dec77fa12E

[Aaron Yih @aaron_yih]

@googleanalytics @mary_pish This is great news :) Is it possible to visualize custom parameters from GA4 in Data Studio yet?

[Aaron Yih @aaron_yih]

If you think that there isn’t much love in this world, think about how much you love your mom. Then think about the 1 billion moms in our world. That’s a lot of love.
https://t.co/tnhVUun8oL

[Aaron Yih @aaron_yih]

twwwwweeeet for testing

[Aaron Yih @aaron_yih]

I need to test a twitter integration, so here's this tweet!