Being comfortable with being disliked is the most difficult and important skill to develop, in order to have the courage to live life according to your values, rather in appeasement of others.
Human tendency to conform, especially when in large groups, is terrifying. Propaganda machines leverage this throughout human history.
The way out is to think freely, detached from the divisive narratives of the day that masquerade as universal truths.
This often feels lonely.