@Trace_Cohen Data sourcing and segmentation by asking people 5 questions a day, non-intrusive and benefiting them with digital currency that trades into local prizes. Post-Cookiepocalypse Market Research
Personal takes:
- Could the 50% below be responsible for the small 11.11% above?
- Simplified language and education can’t be delivered when they’re not even homogenic within said “elitism”
One thing I’ve noticed is how VERY different conversations are being held among producers vs. retailers/roasters. One group talks abt prices & climate as they slowly rise. The other talks abt whether it’s still okay to use specialty coffee on espresso machines. 🙃
Hey #coffeetwitter, I'm raising money to bring coffee donations to vulnerable communities in #ElSalvador. Many are experiencing famine-like conditions due to COVID restrictions and are requesting coffee. Here's our #fundraiser: https://t.co/ChfXazHPOX
I’ve seen my cousins cry desperately because of their school work. They can’t imagine what it’s like having a whole company’s future on your only two shoulders. Sometimes I also want to cry...
Really interesting answers. If it has become just another marketing slug, how could a business now say they have an honest-direct and sustainable relationship with the farmer/s?