Abbi Perets 🇮🇱

🇮🇱 Zionist. Living in the Shromron. You can make money from the conversations you're already having. I post whatever I want.🇮🇱

[Abbi Perets 🇮🇱 @abbiperets]

Most business problems are personal problems in disguise.

You think it's your pricing. Or your niche. Or your inability to focus for more than 12 seconds.

But then you sit down and ask: What do I value? What keeps happening? And are those two things quietly at war?

Here's a quick exercise you can try: List your core values, and then name a persistent problem in your work.

When I do this with clients, the results are painfully obvious:

→ “I value generosity — but I keep saying yes to work I resent.”
One client finally stopped playing the Discount Fairy and raised her rates 30%.

→ “I value kindness — but I don’t extend it to myself.”
That realization led to actual rest time between projects. And guess what? His work got better.

→ “I want to succeed — but Stranger Things feels better than a cold pitch.”
Once she saw the pattern, she set a rule: no Netflix until three outreach emails are sent.

This is the stuff that actually keeps you stuck.

You're not lazy. And you know what you need to do. You’re just caught in a values conflict you haven’t named yet.

Fix that — and the "business" stuff gets a lot easier.

[Abbi Perets 🇮🇱 @abbiperets]

@EllaTravelsLove Yeah, I think I’m almost more offended by this article excusing the antisemitism than by the original antisemitism. Almost.

[Abbi Perets 🇮🇱 @abbiperets]

@TobiasHuch Dude. No.

[Abbi Perets 🇮🇱 @abbiperets]

@ApartmentsChick Oh gah, I spent YEARS teaching people not to do this with clients OR on public social media. Amazing how often you’ll see the “vulnerable share” or “keeping it real” following by the “looking for work” post…

[Abbi Perets 🇮🇱 @abbiperets]

@ApartmentsChick From which side? I’ve done this for clients for a long time, happy to share what it looks like if that’s what you’re looking for.

[Abbi Perets 🇮🇱 @abbiperets]

@nahuelhilal How long is the flight? Honestly, I have never ever once regretted the extra money on biz class tix. I ALWAYS regret NOT upgrading.

[Abbi Perets 🇮🇱 @abbiperets]

@Mr_Andrew_Fox @EylonALevy I feel like we in Israel are less concerned with the world economy (we’re Jews, we control it, right) and more with, like, being alive a year from now.

[Abbi Perets 🇮🇱 @abbiperets]

@idofrizler Duuuude I had that years ago with kupat cholim and it took forever to resolve

[Abbi Perets 🇮🇱 @abbiperets]

Sending love and strength. I have a kid who has a rare genetic syndrome with effects similar to the cognitive disabilities of Down syndrome. When he was 10, he came down with a really nasty case of leukaemia (he’s 22 now; he lived) and I remember sitting with my friend who was like, “hey remember last week when Adi only had special needs?”

As an after note, my youngest child was born with only one ear and that has just never been a big deal in our house. Literally anything can become your normal.

[Abbi Perets 🇮🇱 @abbiperets]

Right, but those kids are not delivering what they promise and everything kind of falls apart after a week or so.

I’m cleaning up after them and making sure people actually understand what they have and how to use it.

Feel free to reach out if you’re looking for someone who actually understands business and customer service.

[Mark Goldberg @Mark_Goldberg_]

Someone’s going to make a lot of money with this idea: AI personal trainers for execs.

AI-native 22-year-olds charging $1000+/hr to automate workflows, set up agents, etc. Can be done remotely.

Oppt'y is bigger than the $50B gym trainer market.

[Abbi Perets 🇮🇱 @abbiperets]

@hugofnd @NiklausFuller I have a shared repo where they store info for each other — always pulled at session start and updated throughout the chat and at session end.

[Abbi Perets 🇮🇱 @abbiperets]

@NiklausFuller @TrueMargin Yes. I have a telegram bridge that lets be do cc sessions on my desk from my phone. Happy to share details.

[Abbi Perets 🇮🇱 @abbiperets]

TIRED: Using AI to help you write posts that sound nothing like you, or that all sound the same, or that don't actually make any sense when you read them closely.

WIRED: Using AI to organize your calendar, remember the 47 zillion things you're juggling in your work and personal life, to grab the data you need to get stuff done, and clear the time so that you can do the stuff you actually WANT to do.

Maybe that's writing posts, but maybe it's painting murals or building empires or watching Shrinking.

[Abbi Perets 🇮🇱 @abbiperets]

Quick Claude Code tip I haven't seen anyone else talk about.

At the end of each session, I tell Claude to close out the session properly. He does all the tech stuff — commit, push, merge, whatever tech blah blah that I don't really understand.

AND THEN:

He gives me one line to copy-paste to rename the session, using the format:

DONE — everything this session set out to do shipped, nothing material open

OPEN — real work left that needs your input next session

BLOCKED — waiting on something external (client reply, deploy window, external tool)

So some of today's sessions are:

DONE — fixed DF Brain morning digest, cleared backlog, patched truncation bug

DONE — report backlog review, killed weekly-planning auto, fixed agent-notify, wired 3 going-forward rules

DONE — bookmarks triaged, memories updated, audits scheduled, pre-mortem shipped and corrected

DONE — weekly plan Apr 26-30, CTOx prep rule codified

VERY helpful for me personally.

[Abbi Perets 🇮🇱 @abbiperets]

@JJEnglert @claudeai No, I get that 🤣 I meant, I always turn off the "hold to dictate" so that I just tap to dictate.

[Abbi Perets 🇮🇱 @abbiperets]

@TalMorgenstern

[Abbi Perets 🇮🇱 @abbiperets]

Listen, you can talk about a ceasefire all you want, you can open schools and talk about resuming the flight schedule. But until Amazon restarts shipping to Israel, this war is not over.

[Abbi Perets 🇮🇱 @abbiperets]

@BillyBroas

[Abbi Perets 🇮🇱 @abbiperets]

@noahkagan Okay, when I did it I got Marcus, but then I sent it to my husband and watched him get… DO WE WIN???

[Abbi Perets 🇮🇱 @abbiperets]

I'm SO not a developer that I had to ask Claude Code to explain to me what a PR is, but also today my Claude Code built me a remote control so that I can text it from Telegram and it does stuff on my computer. 🤟🏻