Your most important asset in the game of online business is your copy.
Think for a sec, from what you say on your vid ads or static ads or content
To your landing page, VSL, confirmation page, to emails, SMS, everything is copy.
Get your copy right.
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Realised that people got to be deceived to actually get them on something that could potentially change their lives.
They're cooked by quick dopamine hits, and every on easy mode.
The goal is to never let a prospect leave the moment they come into your ecosystem without doing something.
This is how you setup your offer stack to maximize revenue and extend LTV.
If you want to do the same for your offer, send me a DM.
Successful info biz look like this:
-Come buy my $50k 1:1 session, can't afford it?
-Here's my $25k mastermind. Still?,
-Here's my $8k DFY offer, Still?,
-Here's my $3k course, still?
-Here's my $197 discord, still?
-Here's my $15 book, still?
-Here's my free course.
A few surprising things I learned reading Richard Feynman's autobiography:
1. Ever since he was a child, he let curiosity guide him.
He said: “When I was about eleven or twelve I set up a lab in my house. It consisted of an old wooden packing box that I put shelves in. I had a heater, and I’d put in fat and cook french-fried potatoes all the time. I also had a storage battery, and a lamp bank.”
2. He learned by understanding, not by rote.
He was constantly playing pranks on his classmates to show that he understood better than they did. He said:
"They don’t learn by understanding; they learn by some other way-by rote, or something. Their knowledge is so fragile. This kind of fragility is, in fact, fairly common, even with more learned people.”
Feynman embodied this learning framework
1. Learn a subject
2. Teach the subject you learned
3. Find the gaps in your knowledge
4. Go back to studying and close the gaps
If you can apply the Feynman Technique in your life, you will learn 10x faster.
3. Feynman was a classic non-conformist.
"I never pay much attention to anything by ‘experts.’ I calculate everything myself."
Many of the greatest achievements of history are made by ignoring the "experts"
4. He always built from first principles.
When comparing the MIT cyclotron to the Princeton cyclotron he said:
"Nothing at MIT had ever reminded me of my lab at home. I suddenly realized why Princeton was getting results. They were working with the instrument. They built the instrument; they knew where everything was, they knew how everything worked, there was no engineer involved, except maybe he was working there too.”
5. He treated his learning as play, and made his biggest accomplishments here.
“I got this new attitude. Now that I am burned out and I’ll never accomplish anything, I’m going to play with physics, whenever I want to, without worrying about importance whatsoever.”
Even his Nobel Prize came from playing around with something that sparked his curiousity.
"The diagrams and the whole business that I got the Nobel Prize for came from that piddling around with the wobbling plate.”
This video dives further into these learning principles that are embodied by Feynman.