Abel Thomas Noble

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[Abel Thomas Noble @abelthomasnoble]

@aribk24 What'd your friend do? In-app stripe modal, in-app web browser with stripe, or external web browser with stripe.

[Abel Thomas Noble @abelthomasnoble]

Hit #1 on the App Store in Taiwan for Photo & Video apps today and Top 100 in 50 other countries.

If you:
- want to build apps
- have an idea for an app, or
- have an available TestFlight

I would love to offer help to as many people as I can to get you started. DM me.

[Abel Thomas Noble @abelthomasnoble]

@boof_baller Man I wish

[Abel Thomas Noble @abelthomasnoble]

Any guesses on what the y-axis is?

[Abel Thomas Noble @abelthomasnoble]

If I were to guess, Variables 1 and 4 were the biggest reason for why the left paywall won and VEED saw a 33% MRR increase.

You are (a) nudging users towards (b) a plan where the user feels like they are winning, and so they (c) purchase a subscription with a higher LTV.

[Abel Thomas Noble @abelthomasnoble]

Which mobile app paywall performed better?

One of these resulted in:
- 15% lift in conversion trials
- 33% higher MRR
- 3% higher conversion to paid

Results below.

Credit: @sab8a at VEED

[Abel Thomas Noble @abelthomasnoble]

4. Discount banner + monthly price comparison vs. neither

There are two main strategies at play here:

- Framing: “Save 58%” feels like the users are winning by choosing that option
- Relative comparison: Showing the monthly equivalent for both plans makes yearly look cheaper.

[Abel Thomas Noble @abelthomasnoble]

@WrongNebula sup!

[Abel Thomas Noble @abelthomasnoble]

It was only a matter of time.

Love competition but even if they used the same copy or keywords, I would still not consider them a competitor.

They seem to be missing something big that is not super apparent unless you are, or understand, the type of consumer using these apps.

[Abel Thomas Noble @abelthomasnoble]

In October I wrote down an idea I had called y2k.

Atm my brain started inventing fears about how it wouldn't work. The biggest battle was trying to convince myself that it would.

At 0 users I decided to write "y2k will get downloads."

2 months later we crossed 150k downloads.

[Abel Thomas Noble @abelthomasnoble]

Hit 100,000 downloads today. Launched 41 days ago.

I've always felt stuck following a certain path. Everything (grades, school, job) fixated on that. Building this app was a way to free myself from those restraints.

Below are the initial Figma designs for y2k back in October.

[Abel Thomas Noble @abelthomasnoble]

@filippkowalski Regardless, in that case:

1. Your app is appearing in searches that are not relevant to the app (check keywords).
2. Your title, icon, and/or screenshots don't convert.

If you are running App Store Ads, maybe that plays into it, but would be curious to see the listing.

[Abel Thomas Noble @abelthomasnoble]

@anumness The surface-level problem is marketing (ASO, Internal, Paid Ads, Influencer).

The other channels aside, regarding ASO feel free to DM the listing and can take a look at the screenshots/keywords.

Getting those numbers up will allow you to see if it's actually a deeper problem.

[Abel Thomas Noble @abelthomasnoble]

Lovable is a gambling psy-op

You throw tokens praying it one-shots but it's always one ask away from hitting the jackpot.

These platforms benefit from the skewed EV. The average outcome of “prompting” is negative (wasted compute/time), but the occasional win keeps users hooked.

[Abel Thomas Noble @abelthomasnoble]

Personally onboarded 50 users into the Android app.

Play Store forces you to run a beta with some users before launching.

Being an iOS user my entire life, you make assumptions of what intuitive design feels like. Some of those patterns break when working cross platform.