accelero group

We are an independent marketing effectiveness consultancy helping clients to accelerate business growth.

[Dr Grace Kite 🪁 @Grace_Kite]

This was one of my highlights of 2022! What the geeks know about the big questions in marketing, and Paul Dyson is also one of my heroes!

[accelero group @accelero_group]

Congratulations to #Mother and #KFC for winning Gold at the @The_IPA Awards last week. It’s a true business transformation story – recommended reading! We were honoured to be involved in helping to craft the paper. #Marketingeffectiveness

[accelero group @accelero_group]

Brand size impacts marketing in many ways from research endorsement levels to media ROI. Paul Dyson, co-founder, accelero and @Grace_Kite founder, @magicnumbersco discuss this and other topics in the WARC podcast #marketingeffectiveness #marketingROI

https://t.co/zUziKzZhgO

[accelero group @accelero_group]

The likelihood of a recession seems very high. For businesses this will mean making potentially difficult choices about their media budget for the rest of this and next year. Read our views on how data can help reduce uncertainty at https://t.co/fpMIjUEgFF
#marketingeffectiveness

[accelero group @accelero_group]

A recent article in @thedrum posed the following question: how do you make the case for advertising during a pandemic? Our marketing optimisation allows marketers to make the case for advertising investment, in the context of the pandemic.
https://t.co/A1ArIlJUpG

[accelero group @accelero_group]

Which ad campaign is going to win the battle for Christmas this year? Will @jlandpartners reign supreme again or is a different approach needed for 2020? Find out how you can measure the impact your festive campaign has on your bottom line: https://t.co/0uJNI7TcX4 #marketingROI

[accelero group @accelero_group]

@BinetLes We find search is key in certain categories, but social mentions, ad interactions, web analytics and app data can be predictive. We’d agree there is no silver bullet metric (never is!), brands need to analyse their own data to see what works.

[accelero group @accelero_group]

Great stuff from @BinetLes yesterday during #effweek showing how share of search predicts SOM. We devised an approach to measure which fast-moving metrics are most predictive of marketing performance, and we find search is just one part of the puzzle.
https://t.co/HZd9YJk3Ww

[accelero group @accelero_group]

Are you tracking the right KPIs to get a holistic view of your brand strength?
Read our recent WARC article on the Top 5 KPIs to track the strength of your brand based on our work with clients. @WARCEditors #BusinessKPIs #Marketingeffectiveness

https://t.co/XTqbSkORWf

[accelero group @accelero_group]

It’s more important than ever for businesses to make the most of their media budget given the challenges posed to many sectors by the Covid-19 pandemic. Accelero can help leverage existing data/analytics to improve marketing ROI by 20%+.

#MarketingROI

https://t.co/A4h3mgr0Mf

[accelero group @accelero_group]

@Grace_Kite has debated whether entries to the IPA Effectiveness Awards are different to non-entries. We also believe this is important because it could affect the accuracy or validity of analyses based on the IPA DataBank. #marketingeffectiveness
https://t.co/Lk2Z7MB1Zs

[accelero group @accelero_group]

We are an independent marketing effectiveness consultancy helping clients to accelerate business growth.

Check out our website to find out how we accelerate growth for our clients.

https://t.co/Gntz3nOQ6y

#Marketingeffectiveness #MarketingROI #Marketinganalytics