.@johndeere just dropped a social media masterclass
Here's the playbook on how they hired the new face of their brand, AKA the Chief Tractor Officer
First, they dropped this video announcing the CTO role (2m views), featuring (@brockpurdy13) and a variety of creators
zane joining a meeting just now:
i’m fine. minnesota lost to maryland last night, then the vikings released thielen this morning
so i’m fine. how are you