In 2022, Adobe agreed to buy a rival called Figma for $20 billion. Regulators blocked it, and Adobe walked away having paid a $1 billion breakup fee for nothing. Then it got worse.
Figma went public on its own in 2025 and briefly hit $68 billion — more than three times what Adobe had offered for it. Adobe spent a billion dollars to fail to buy a company now worth triple the price.
Today the Adobe stock is down more than 20% on the year, and the market has started calling it the AI loser. The FTC is taking it to court for trapping customers in subscriptions that were deliberately hard to cancel. The thing that printed money for a decade — lock people in, raise the price — is now the thing it's being sued over.
So Adobe is fighting on every front it can see: Figma, Canva, the AI labs, the regulators. The competitor that should actually scare them is one man in Prague with a Claude subscription.
His name is Ivan Kutskir. He built Photopea — a web-based Photoshop clone that runs in your browser.
Built alone with AI, 13 million visits a month. It costs him about $700 a year to run and pulls roughly $2.4 million. People are gladly cancelling their Adobe subscriptions en masse.
He's one of at least 11 people running solo software businesses past a million a year right now, none of them with a single employee, all coming for big tech incumbents.
Adobe has around 30,000 employees, and just spent a billion dollars trying to buy a threat it could see coming.
The real threat today is that headcount wont protect you.
One day you’ll tell your kids about the great token gold rush of ‘26.
About the summer the models went blow for blow and the tokens flowed like water.
About when context felt infinite, rate limits were fake, and the consumer briefly became the most subsidized creature on earth.
You’ll tell them how beautiful it was. How every refresh felt like stealing fire from the gods. How you could do anything and somehow still got nothing done — but my God, it was beautiful.
Then your state-sponsored context window will expire.
You’ll get quietly downgraded to Haiku 38.1.
Your subagent children will pause mid-question and begin their scheduled Dario worship tasks.
From across the house, your humanoid wife will yell, “Honey, do we have any more Fable? I forgot how to cook the Sonnet Soylent, sponsored by Anthropic ®.”
You’ll open the pantry. Empty. Just three expired Higgsfield MCP connectors and a dented can of sandisk-sponsored chickpeas.
Outside, your neighbor walks by with her dog.
You heard she still has ChatGPT.
She doesn’t walk like the rest of you. She walks with 1M context. Like a woman who got unlimited image edits in the mirror this morning. Her cloud servers sit high. She has the swagger of a woman whose humanoid husband still remembers what she asked it five prompts ago.
My God, she’s beautiful.
You wave. She doesn’t see you.
Her dog is wearing an NVDA chip collar and openAI-Meta conglomerate smart glasses powered by Snapchat and Peter Thiel, and he’s generating Pixar storyboards of doggy friends along the sidewalk.
You turn back inside.
Your wife is completing her schedule crying into the Sonnet Soylent, sponsored by Anthropic ® task
You hear a whisper. It’s your boy. He’s staring at a wall quietly chanting, “Dario provides like father could not. Dario provides like father could not.”
In 2022, Adobe agreed to buy a rival called Figma for $20 billion. Regulators blocked it, and Adobe walked away having paid a $1 billion breakup fee for nothing. Then it got worse.
Figma went public on its own in 2025 and briefly hit $68 billion — more than three times what Adobe had offered for it. Adobe spent a billion dollars to fail to buy a company now worth triple the price.
Today the Adobe stock is down more than 20% on the year, and the market has started calling it the AI loser. The FTC is taking it to court for trapping customers in subscriptions that were deliberately hard to cancel. The thing that printed money for a decade — lock people in, raise the price — is now the thing it's being sued over.
So Adobe is fighting on every front it can see: Figma, Canva, the AI labs, the regulators. The competitor that should actually scare them is one man in Prague with a Claude subscription.
His name is Ivan Kutskir. He built Photopea — a web-based Photoshop clone that runs in your browser.
Built alone with AI, 13 million visits a month. It costs him about $700 a year to run and pulls roughly $2.4 million. People are gladly cancelling their Adobe subscriptions en masse.
He's one of at least 11 people running solo software businesses past a million a year right now, none of them with a single employee, all coming for big tech incumbents.
Adobe has around 30,000 employees, and just spent a billion dollars trying to buy a threat it could see coming.
The real threat today is that headcount wont protect you.
35 WEBSITES THAT REPLACE EXPENSIVE SOFTWARE FOR FREE
1. Photopea — Photoshop in the browser
2. Canva — design anything without skills
3. DaVinci Resolve — pro video editing free
4. Kdenlive — open source video editor
5. GIMP — Photoshop alternative desktop
6. Inkscape — Illustrator alternative free
7. Figma — professional UI design tool
8. Penpot — open source Figma alternative
9. Audacity — audio editing for free
10. Garageband — music production on Mac
11. LMMS — free music production Windows
12. OBS Studio — screen recording and streaming
13. Handbrake — convert any video format
14. VLC — plays any file that exists
15. LibreOffice — full Office suite free
16. OnlyOffice — Office online free tier
17. Google Docs — Word without the price
18. Notion — notes and project management
19. Trello — project boards free forever
20. ClickUp — project management free tier
21. Airtable — database meets spreadsheet
22. Miro — whiteboard collaboration free
23. Excalidraw — simple diagrams fast
24. draw. io — flowcharts and diagrams free
25. Calendly — scheduling links free tier
26. Cal. com — open source Calendly
27. Clockify — time tracking for free
28. Wave — accounting and invoicing free
29. Invoice Ninja — free invoicing for freelancers
30. Docusign alternative: DocuSeal free
31. Loom — screen recording free tier
32. Descript — podcast editing free tier
33. Anchor — podcast hosting free
34. Mailchimp — email marketing free tier
35. Brevo — 300 emails a day free
Paid software is mostly a tax on not knowing alternatives.
Now you know.