Acrotrend

We help the world's leading brands increase customer lifetime value with actionable insights using practical data science and sophisticated AI.

[Acrotrend @Acrotrend]

In this article, we delve into the 4 key drivers of CLV which we believe can dramatically change the game for field service management businesses - https://t.co/eWleVMAZZz.

#fieldservice #fieldservicemanagement #fsm

[Acrotrend @Acrotrend]

Despite the popularity of data-driven KPIs, most marketing teams are using them for backward-looking analysis rather than looking to the future. (via @Datamation)

https://t.co/i0lMFjsFlp

[Acrotrend @Acrotrend]

To ensure that they can keep the customers they've won over the past 18 months, savvy publishers are doubling down on retention and increasing the value of a subscription. (via @Digiday) https://t.co/t4vHf9YkdC

[Snowflake @Snowflake]

🚨 Support for unstructured data is now in public preview!

Give it a try today: https://t.co/SkzKs4iSJG

[Acrotrend @Acrotrend]

Despite a challenging year, a new study by Zuora has shown that publishers’ focus on subscriber acquisition has been successful.

#subscriptions #digitalnewsmedia #customerstrategy

[Antonio Grasso @antgrasso]

Technology leaders have a clear edge in six areas: strategy, customer experience, data analytics, agile, engineering, funding model.

#infographic Source @BainAlerts via @antgrasso #CustomerExperience #CIO #Analytics

[Acrotrend @Acrotrend]

Reader-focused business models, rather than advertiser-focused models are the future of digital news media – and we're paying attention. Read more at - https://t.co/1akOehRDMD.

#subscriptions #digitalnewsmedia #customerstrategy

[Harvard Business Review @HarvardBiz]

Four critical paths businesses can take to prosper today and win in the future: https://t.co/saNVRbLrC7

[Acrotrend @Acrotrend]

Sentiment analysis is a way for companies to determine the emotional value of communications. It's now moving beyond just text-based communication, incorporating audio and video as well. (via @CIOonline)

#customerdata #customeranalytics https://t.co/qLSGejBsvr

[Acrotrend @Acrotrend]

In this video, Eshwarya Agarwal gives an overview of how to think about data maturity and capabilities when CLTV is the North Star KPI.

https://t.co/OVJJ7zHTfm

[David Pidsley @davidpidsley]

Gartner’s 7th Chief Data Officer Survey (2022) is now in progress. If you are a CDO or the highest level D&A leader, I'd like to invite you to please share and get the complimentary report. Click here to complete the survey: https://t.co/unsiBA1Qib https://t.co/l1dWbKfTch

[Acrotrend @Acrotrend]

There are many ways that content platforms can maximise revenue while minimising ads or going ad-free altogether. This fantastic @Forbes article outlines 15 different strategies that are worth considering.

https://t.co/MQFsrruGWi

[Snowflake @Snowflake]

The 4G success of content streaming services vastly outweighed the success of the #telco companies’ whose networks underpinned those services.

#5G needn’t pan out that way.

Read how teleco's can successfully monetise their investments 👉 https://t.co/1Pe2ryCv1n.

[Acrotrend @Acrotrend]

First-party data is the most valuable asset for any marketing campaign. It's what will allow you to find out all of your consumers' needs and wants, so that you know how to market to them better than anyone else.

#customeranalytics #customerstrategy #customerdata

[MIT Sloan Management Review @mitsmr]

“Fantastic visualizations that are interactive, animated, and complex might not be right for your needs.” —@nancyduarte

Learn how to choose the right type of chart for the right job: https://t.co/YVkX4WjsxY

[Acrotrend @Acrotrend]

Field service management businesses need to exploit the multitude of technology options to align and equip their service teams to have smart cross-sell and up-sell conversations with customers.

Find out more at - https://t.co/kG52CKSSU2.

#fieldservice #customerdata

[Seth Rosen @sethrosen]

Imagine crafting clickbait headlines for your data analysis:

“Newly released data team documents indicate major problem with customer churn”

[Acrotrend @Acrotrend]

Deloitte reports that the biggest challenge in implementing artificial intelligence is moving from concept to scale. (via @TechRepublic)

#ai #data #customeranalytics

https://t.co/CzQtg18z50

[Acrotrend @Acrotrend]

When businesses lead with CLTV as their number one KPI, every department has a key role to play.

In this video, Pratibha Pagaria explains the roles and responsibilities of each team when it comes to carving out CLTV-boosting initiatives.

https://t.co/Z4rXaR7vcs

[Snowflake @Snowflake]

🎶 How to make your data sing 🎙

Moin Haque, SVP of Architecture and Engineering, and Vlad Barkov, VP of Data Architecture & Engineering @warnermusic discuss the transformation of the music industry during the pandemic and much more https://t.co/ieIQfGiRkn #riseofthedatacloud