Talent is a gift. Excellence is a choice.
God gave you the gift. The excellence is on you.
Every day you decide what to do with what you were given.
The question isn't whether you're talented.
The question is whether you're choosing excellence with what you've been given.
I'm convinced @DukeWBB Coach Kara Lawson is one of the best leaders in sports. This clip on urgency, growth not being linear, and the idea that there is no finish line is superb:
🥱 Need It > Want It. The people who win aren’t always the most gifted, they’re the ones who refuse to look away from what’s required RIGHT NOW. They stay present with the hard, the boring, and the uncomfortable, and they attack anyway. Wanting shows up when it’s convenient; needing shows up when it costs you something.
📈📉 Growth isn’t a straight line. There will be peaks that tempt your ego and valleys that test your belief. Real leadership is keeping your urgency and sharpness intact through all of it. Trusting that consistency is what will carry you through. Don't let your own impatience with stagnancy take your spirit.
🏁 There is no finish line where you finally get to coast, only new levels that ask more of you. Better is a direction, not a destination. The “ceiling” you feel is often just an imaginary story you’ve told yourself about what’s possible. Growth asks for the endurance to keep going and the humility to treat every day, every season, every year as another chance to get better.
Bring urgency to the way you show up every day. Don't ever give up on your own growth. 🌱
$1,200,000. College Athlete. 1099 Income.
Here’s what nobody tells NIL athletes pulling real money:
The moment your first revenue share or NIL check cleared, you became a small business owner.
The IRS doesn’t care that you’re a student-athlete in college.
They don’t care that your earning window might be just a few years.
They want their cut. Today.
Here’s what we did to keep serious money in his pocket instead of sending a check to Uncle Sam:
1️⃣ LLC taxed as an S-Corp
Put him on his own payroll and paid him a reasonable salary. The rest? Taken available as distributions.
Stops 15.3% self-employment tax from gutting every endorsement check.
→ Saves tens of thousands of dollars.
2️⃣ Maximize business deductions
Training. Recovery. Content production. Travel. Equipment. Agent and legal fees. Home office.
The real cost of running a 7-figure brand, finally run through the entity.
→ Saves tens of thousands of dollars.
3️⃣ Solo 401(k)
$24,500 employee + $47,500 employer = $72,000 deferred for retirement.
At age 20 with 45 years of compounding ahead, that single contribution can grow to millions of tax free money.
And we plan to do this every year that we’re earning 1099 income.
→ Saves roughly $26,000 per year.
4️⃣ Pass-Through Entity Elective Tax
State tax paid at the entity level. Sidesteps the federal SALT cap.
→ Saves about $30,000
5️⃣ Backdoor Roth IRA
$7,500 in. Tax-free growth for life.
At 20 years old, this is the highest-leverage account he’ll ever own.
6️⃣ Donor Advised Fund / his own Private Non-Profit
Builds a giving legacy. Aligns with his personal brand. Generates real federal deductions.
→ Saves $15,000–$40,000+, depending on giving level
Total tax savings for 2026: $150,000+
This is what we do.
Same story every time with NIL athletes earning 6 and 7 figures:
→ Treating the income like an allowance
→ Spending before structuring
→ Trusting the same tax preparer their family used for W-2 income their whole life
You’re not a college kid with a side hustle.
You’re the CEO of a 7-figure personal brand.
Your team should look like one.
📍 If you want to see where you stand with your money, take our Moment Money Quiz and find out in two minutes 👇
Congrats to our early college signees. Today you didn’t just sign an NLI, you signed years of sacrifice, discipline, and belief. You helped build this program and set a standard our younger boys can chase.
To the parents and families, thank you. None of this happens without your love, rides, meals, prayers, late nights, and early mornings. This is your victory too.
And to our boys still on the journey, every story has its own pace. Stay the course, trust God’s timing, and your moment will come. When it does, we’ll be right there celebrating you and your families the same way.
To God Be the Glory 🥤🥤🥤🥤
Signing Day at Sierra Canyon
Tron Baker USC
DeMarkus Barnes Eastern Washington
Trey Brown Kansas
Mikhal Johnson Harvard
Brandon Lockhart USC
Jonah Nadley Wash. U
Madden Riordan USC
Dino scordia Wash. U
Richie Wesley Texas
Ronen Zamorano Air Force
Havon finney LSU
My father once told me the secret to a happy marriage.
“Stay out of the kitchen. Let her handle the holidays.”
I was 19. He was in his recliner.
My mother was cooking for 14 people.
She’d been up since 5 AM.
He’d been up since the football pregame.
I didn’t think anything of it.
That’s just how it was.
Fast forward 20 years.
I’m in the recliner.
My wife is in the kitchen.
She’s been up since 5 AM.
I’ve been up since the pregame.
My daughter walks by and I see her watching.
Not the TV.
Her mother.
Then me.
Then her mother again.
That’s when it hit me:
She’s taking notes.
My father taught me that holidays were for men to rest and women to work.
He didn’t say it.
He showed it.
Every Thanksgiving.
Every Christmas.
Every Easter.
The recliner passed from him to me like an inheritance I never asked for.
This morning I woke up at 4 AM.
Not for content.
For the turkey.
My wife found me in the kitchen at 6.
She didn’t say anything.
She just stood there.
Then she cried.
Your kids are taking notes.
Not on what you say.
On where you sit.
The recliner is an inheritance.
Be the generation that stands up.