Google and Yahoo made mass email illegal without telling anyone.
cross 0.3% spam complaints and your delivery just gets throttled. no warning.
the whole "blast 10k emails, 1% reply is fine" model is now against the rules of the system it runs on. spray and pray is dead in policy.
the ENTIRE lead gen industry is selling you strangers.
meanwhile 300 people already said yes in your CRM and got ghosted by your own sales team.
buying new leads while the old ones rot is the most expensive habit in B2B and nobody talks about it.