Drew Levin

Founder @sideshift_app | ex-ML @columbia | Helping Gen Z make 💰 & consumer founders go viral

[Drew Levin @drewlevinn]

We spent $50,000 on this video.

Announcing @sideshift_app — you’ll never have to worry about capturing mindshare again.

[Drew Levin @drewlevinn]

@ErnestoSOFTWARE @jadon_davis_ @nicholasnlawton @ManilowOliver im dead

[Drew Levin @drewlevinn]

Can anyone get me an account manager at meta?

Or do these not exist

[Drew Levin @drewlevinn]

Its 2.5 days into the month and SideShift has already paid out over 1 million dollars to creators

[Nick Lawton @nicholasnlawton]

I've advised Seed to Series G founders on how to build massive 100 person UGC programs.

All of those campaigns have one thing in common...

They all ran the programs end to end on our platform

Today, I wanna teach you how SideShift actually works for brands and apps of all shapes and sizes.

[Drew Levin @drewlevinn]

@JosephKChoi @sideshift_app Great time

[Joseph Choi @JosephKChoi]

these UGC creators have driven 5 billion+ views for consumer apps in the past 90 days.

I talked to @drewlevinn from @sideshift_app and he broke down the viral formats working right now (it's not just hook & demo anymore)

full vid👇

0:00 - Sourcing UGC from apps driving 500M+ views
0:15 - Engineering virality and leveraging AI controversy
3:59 - The shift from massive influencer campaigns to authentic UGC
4:38 - New format strategy: 10-minute long-form story videos
5:57 - Using rage bait and health trends to capture watch time
8:40 - Scaling UGC programs with campaign managers and content coaches
9:29 - Creator Managers (logistics) vs. Content Coaches (creative feedback)
10:41 - The winning manager-to-creator scaling ratio
13:00 - Finding golden formats and frictionless creator onboarding
16:40 - Format Deconstruction: A 9.6M-view talking head case study
18:21 - Using engagement rate as a predictive virality indicator
24:44 - The "Duolingo-style" training program to mint new talent
29:00 - Case Study: Reaching #1 on the App Store via Spark Ads
29:44 - Protecting budgets: Isolating paid spend from creator bonuses
32:28 - Algorithmic and UI differences: Meta Partnership vs. TikTok Spark Ads
34:21 - The infinite growth glitch: Traffic quality of organic-boosted spend
35:45 - The 3-5x rule: Using paid spend to lift organic shadowbans
42:38 - Creator compensation: Retainer base vs. stacked milestone structures
44:06 - Payout optimization: Capitalizing on the "free view" framework
45:45 - What to expect: Realistic CPM progression over the first 90 days

[Drew Levin @drewlevinn]

We see how thousands of top consumer products in the world acquire new customers. Listen to what we are seeing! Thanks for having me Joseph

https://t.co/GiJW5Lhery

[Joseph Choi @JosephKChoi]

these UGC creators have driven 5 billion+ views for consumer apps in the past 90 days.

I talked to @drewlevinn from @sideshift_app and he broke down the viral formats working right now (it's not just hook & demo anymore)

full vid👇

0:00 - Sourcing UGC from apps driving 500M+ views
0:15 - Engineering virality and leveraging AI controversy
3:59 - The shift from massive influencer campaigns to authentic UGC
4:38 - New format strategy: 10-minute long-form story videos
5:57 - Using rage bait and health trends to capture watch time
8:40 - Scaling UGC programs with campaign managers and content coaches
9:29 - Creator Managers (logistics) vs. Content Coaches (creative feedback)
10:41 - The winning manager-to-creator scaling ratio
13:00 - Finding golden formats and frictionless creator onboarding
16:40 - Format Deconstruction: A 9.6M-view talking head case study
18:21 - Using engagement rate as a predictive virality indicator
24:44 - The "Duolingo-style" training program to mint new talent
29:00 - Case Study: Reaching #1 on the App Store via Spark Ads
29:44 - Protecting budgets: Isolating paid spend from creator bonuses
32:28 - Algorithmic and UI differences: Meta Partnership vs. TikTok Spark Ads
34:21 - The infinite growth glitch: Traffic quality of organic-boosted spend
35:45 - The 3-5x rule: Using paid spend to lift organic shadowbans
42:38 - Creator compensation: Retainer base vs. stacked milestone structures
44:06 - Payout optimization: Capitalizing on the "free view" framework
45:45 - What to expect: Realistic CPM progression over the first 90 days

[Drew Levin @drewlevinn]

As UGC gets more popular,

creators actually get cheaper.

Unlike influencers.

Why?

Because supply is infinite.

Anyone can create.

Organic > Paid.

[Drew Levin @drewlevinn]

@idleshubh @nicholasnlawton @sideshift_app interesting, ok will add to roadmap

[Drew Levin @drewlevinn]

@rockmanqw22 @nicholasnlawton @david_attisaas how much do you plan on spending on creators

[Drew Levin @drewlevinn]

Met someone at this event last week whose entire growth strategy was spamming TikToks.

Not exaggerating.

$200k MRR. Two co-founders. A team of contractors managing their creator teams. $25k/month spend on content. That's it.

A $2.4M ARR business running fully on autopilot.

[Drew Levin @drewlevinn]

Every major app that is less than a year old and top 50 in the app store is using SideShift to scale

[Oliver Manilow @ManilowOliver]

SideShift Discover is ripping for agencies

Brands onboarded immediately can browse any of our 30+ partner UGC agencies

Scaling a UGC agency is the easiest business of 2026

[Drew Levin @drewlevinn]

@nicholasnlawton 1M soon

[Nick Lawton @nicholasnlawton]

900,000 CREATORS 🎉🎉🎉

REAL PEOPLE. REAL CONTENT

GET EM NOW

[Drew Levin @drewlevinn]

@mes28io @nicholasnlawton This is a typical marketplace business model btw and the fee is 1%. Moving money is not free and we deal with a lot of fraud

[Drew Levin @drewlevinn]

If you are going to @Cannes_Lions or know anyone going please dm

[Drew Levin @drewlevinn]

Companies are really raising 30M and spending 15M on spamming tiktoks

[Drew Levin @drewlevinn]

@gethashmoney You can hire campaign managers on sideshift